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THINK OUTSIDE THE NORM FOR TRADE SHOWS

December 17th, 2013 · No Comments

27c268bWhen it comes to event marketing, it is often hard to find what will make you stand out on the show floor. Marketing themes and tactics can be trial and error as much as a sales strategy can backfire, therefore, if you don’t find what works yet to really reel-them-in, it is never too late to find what will. Now is the time to think outside your current campaign and do some insightful research?

Ask your audience: Your target market should already be identified for your business. They are the demographics that ideally purchase your products or service and the exact group you tailor all your marketing efforts to. In knowing this already, how does your audience feel you are doing at the show? If you are having trouble reaching this group, then the best way is to find out how to impact your audience is to simply ask them. Tailor your marketing efforts to include some focus groups, pre-show communication and surveys, or utilize the time at a current show to engage them in surveys, questionnaires, or interactive games with key questions that can help you gather the information you need to help create a new niche to showcase your brand.

Know your brand: If you are having trouble identifying your own brand, how do you think your customers are feeling? Brands need to be clear, consistent and reflective of the company’s products or offerings. If you are failing to reach your audience on the show floor, it may have to do with a lack of your brand presence or impact. Your target market won’t know you’re there if you don’t make it apparent and or do your diligence to increase brand awareness and recognition. Make sure you participate in pre-show marketing, place your name in the directory, sponsorships or ad space, and design your exhibit to coincide effectively with your brand so each medium they come in contact with enhances awareness.

Get the best out of your trade show: If you feel you are only exhibiting at events because your competitors are there, then you may need to re-think your strategy. Each event you participate at should be exploited to the fullest. Have new goals and objectives for each event and take every opportunity to really impact your audience with your product or service, regardless if you have anything new or not to showcase; it is going to be new to someone. Make the most out of the time you have with attendees, trade shows are the only vehicle that gives you face-to-face contact with a large group of your target market at one time. If you need to collect more data for a new product line, see how the current product is working, how your clients like it, who doesn’t know about it and other possible feedback, where better to gather that information than on the trade show floor. People like being heard, they want to know their opinions matter and this feedback will only help your R&D and direction for future projects.

Do the opposite: If what you are currently doing at your events isn’t working, maybe it is time to do the opposite. There is nothing wrong with shock and ah. Think of a new clever way to entice your audience and bring them into your booth. Product related or not, people flock to what is new, interesting, unique and interactive. There are ways to tie in messaging, branding and value into out-of-the-box marketing methods that will bring the attendees to you. Do a little research or talk to your exhibit house about ways to draw in a crowd. Ask people what they like, and think about what you like and what grabs your attention at a trade show – the same could work for your clients.

Blog written by TradeTec Skyline. To learn more visit www.ttchicago.com

→ No CommentsTags: Before The Show · Event Marketing

How To Avoid Lackluster Portable Exhibits In New York

November 20th, 2013 · No Comments

New York Portable ExhibitsThere is nothing worse than humdrum portable exhibits in New York. If you’re looking for easy ways to make your booth stand out in a crowd, you’re in luck. There are a few easy ways to ensure that your portable exhibits in New York — and the staff that manages them — are eye catching, well-trained and engaging. If you want to set the right impression of your company, use these tips from Skyline New York.

Train Your Staff Well For Working At Portable Exhibits In New York

Your staff is vitally important when you’re looking to make a good impression at your portable exhibits in New York. Train them to ask open-ended, engaging questions when they’re talking to visitors, and avoid boring questions that don’t provide any insight into your customers and their needs. Questions like ‘what brings you to the show today?’ should be avoided, as well as simple yes and no questions like ‘are you having a good time?’ Instead, ask probing questions such as ‘How can you see yourself using our product or service?’ or ‘How are you currently meeting a specific need?’ These questions will give you valuable intelligence into what your customers are looking for and might just lead to a new product or service that fills a current void in the market.

Create Eye Catching Portable Exhibits In New York

Boring is ineffective! Forget about a simple poster board with a few graphics and text slapped on it. Today’s portable exhibits in New York are dynamic, with professionally designed graphics stretched across lightweight frames. They can feature LED or halogen lighting systems, wood flooring or cushy carpeting and supplemental elements such as podiums, literature racks and conference rooms. You can even create a one of a kind professional video to play on a loop on mounted video screens. The possibilities are nearly endless when it comes to creating portable displays in New York, especially when you partner with a professional design firm like Skyline New York.

Learn How To Install Your Portable Exhibits In New York

Getting stuck at a venue with exhibit pieces strewn about the floor and your staff looking at each other with big, clueless eyes is unprofessional and ineffective. To avoid this situation, make sure that your staff understands just how to install your portable exhibits in New York. Run through a trial installation before the event and make sure you have all the tools necessary to get the job done. If your exhibit is too large and complicated, make arrangements for a professional installation staff to do the work for you. This will help ensure that your portable exhibits are ready to go well before customers arrive at the venue.

Don’t leave your attendees thinking your portable exhibits in New York are dull and drab. Instead, make sure that your staff is well-trained, that your displays are dynamic and that your staff actually understands how to install them!

To learn more about portable exhibits from Skyline New York, please visit the company’s website at http://www.skylinenewyork.com/portable-displays.

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Using Banner Stands At Houston Events: What You Don’t Know May Surprise You

November 20th, 2013 · No Comments

Banner Stands in HoustonWhen you’re ready to configure a strategy for live marketing events, the team at Skyline Houston understands that it’s imperative to consider all the many effective tools and resources available. While our customized full-sized booths and exhibits often provide a centerpiece for every trade show solution, we notice that some entrepreneurs tend to overlook the many benefits that come with using professional banner stands at Houston events. This can prove a costly marketing miscalculation. When used effectively, banner stands at Houston expos can reap significant rewards and return on investment that simply shouldn’t be undervalued.

Are You Reluctant To Use Professional Banner Stands At Houston Events?

Have you found yourself hesitating to use professional banner stands at Houston venues as part of your cohesive live marketing strategy? If so, read on to learn some important facts about banner stands that just may surprise you.

Fact #1:

Banner stands can offer extensive customization: All too often, business owners dismiss using banner stands at Houston events because they assume that they only offer a static design and finish. This could not be further from the truth. At Skyline Houston, we offer our clients virtually endless customization options to ensure that they receive a distinctive final design that truly exudes the very essence of their business brand. From logos and mottos to graphics and even product images, we can put everything you’ll need on your banner stands to ensure that you deliver maximum visual punch at every event.

Fact #2:

Banner stands offer extreme affordability: Once our clients realize how much customization our professional signs offer, they immediately wonder how much they’ll pay in personalization costs. Fortunately, even with all our customization options, using banner stands at Houston events can prove easily affordable for business of every size. When working with our team of expert design specialists, you’ll be able to create a one-of-a-kind final look that will work with your budget.

Fact #3:

Banner stands can actually stand alone: It’s true. While many of Skyline Houston’s customers decide to use banner stands at Houston events to enhance the impact of their larger displays and exhibits, we also work with a slew of clients who want their banner stands to be the main attraction at an event. Not a problem! Our distinctive signs offer enough compelling, informative, eye-catching details to successfully stand alone and command attention anywhere.

Fact #4:

Banner stands can be used anywhere: Finally, many of our clients are surprised to learn just how many purposes their professional signs can serve. In between trade shows, we suggest using them at other live encounter engagements such as college fairs, recruiting functions and at community gatherings. Additionally, entrepreneurs can display signs inside their building to help compel and inform visitors and clients who may be onsite for various reasons.

Want to learn more about Skyline Houston’s award-winning designs for trade show exhibits and banner stands? Visit our website today at http://www.skylinehouston.com/!

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Ensuring Your Staff Optimizes Engagement With Each Visitor At Your Miami Trade Show Stand

November 11th, 2013 · No Comments

Trade Show Stand MiamiWhen partnering with Skyline Miami, our clients see for themselves just how important having a cutting-edge, innovative Miami trade show stand is to reaping success at live marketing events. We make delivering a compelling and engaging Miami trade show stand our top priority with every client to ensure that their final exhibit stands head and shoulders above the competition. While other design teams are satisfied with status quo, at Skyline Miami, we are continuously dreaming up new and inventive ways to help our clients command attention and earn market share within their targeted consumer demographic.

Preparing For Success Beyond Your Miami Trade Show Stand

While it’s no secret that a visually-inviting Miami trade show stand proves a crucial component in any organization’s ultimate event success, savvy entrepreneurs understand that there are other factors to consider to ensure optimal return on investment. Case in point: your employees manning your business exhibit. Yes, your company’s Miami trade show stand may entice roaming guests to stop in for a closer look at what your organization has to offer. However, if you don’t deliver a poised, polished and professional team manning the displays on your company’s behalf, visitors will quickly find themselves wandering off to the next booth in the venue for a more meaningful interpersonal exchange.

Key Ways To Help Your Employees Connect With Guests Visiting Your Miami Trade Show Stand

When strategizing how to put together the best team possible to man your Miami trade show stand during any given event, there are a lot of factors to consider in order to yield maximum results. First and foremost, put together a team that isn’t completely comprised of your sales staff. While, it’s true, live marketing events have a built in selling vibe to them, choosing only account executives to represent your business can prove a costly error. Instead, always create a balanced mix of various team members who have different professional gifts – it’s the best way to deliver a balanced atmosphere (and ensure you have the ability to answer virtually any question asked by visitors!) at your Miami trade show stand.

Once you’ve created the ideal team mix on paper, it’s critical to work with your employees to prepare them for the specific rules of engagement when participating in a trade show. Large crowds, hectic bustle and loud background noisy can all prove distracting to your team. However, in order to overcome these variables and achieve a positive interpersonal exchange with each guest, they must be able to instantly connect with inquisitive visitors and convey general interest in each dialogue. Eye contact, friendly body language and a smile are all part of showing prospective clients that you are interested in what they have to say.

Beyond interest in the conversation, it’s important that every chosen member of your team has an extensive range of product and service knowledge about your organization. No, they certainly don’t need to have an answer to every question asked during the entire event. However, having the ability to articulate what your organization does can go a long way in encouraging guests to give you their contact information for follow up (aka a lead!).

Finally, prepare your staff on how to diplomatically extract themselves from a conversation that is going on for too long. With so many attendees to connect with, time is of the essence. Work with your team to graciously exit a dialogue so they can move onto the next conversation without hurting a visitor’s feeling.

Want to learn more about Skyline Miami’s distinctive exhibit line? Visit our website today!

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Key Ways To Choose An Effective Giveaway For Your Detroit Trade Show Stand

November 1st, 2013 · No Comments

Trade Show Stand in DetroitAt Skyline Event Services, we understand that, for businesses looking to stand out from the competition, there are a few “must haves” on the checklist for success. First and foremost, business owners must display a customized Detroit trade show stand that effectively wows the wandering crowd. Without an informative, compelling and visually-appealing Detroit trade show stand, prospective clients will quickly pass over an organization in favor of a business with a better, more cohesive exhibit.

Handouts Can Play A Key Role In The Success Of Your Detroit Trade Show Stand

While an enticing Detroit trade show stand is important, it’s not the only ingredient in a company’s live event marketing recipe for success. What’s another main component that warrants considerable consideration before any given exhibit? Marketing giveaways. While some companies refuse to use promotional handouts altogether, savvy business owners understand that they play a key role in setting their Detroit trade show stand apart from the competitive masses.

What To Consider When Determining Your Handout Strategy

At Skyline Event Services, we often partner with clients who are trying to pinpoint the exact item to handout at their Detroit trade show stand that will yield optimal return on investment. While the process can initially seem overwhelming, putting together a simple plan of action can instantly help streamline their selection experience. The first thing to consider when creating a plan is to focus on your business’ specific budgetary needs and constraints. All too often, business owners mistakenly assume that “freebies” won’t prove expensive. This simply is not the case. Always put together a specific budget to ensure that you don’t suffer a severe case of sticker shock when billed for your selected item.

Once you’ve created a budget, it’s time to think about what your objectives are in handing out freebies to guests at your Detroit trade show stand. If you’re simply trying to broaden the reach of your brand, there is a wide selection of items to choose from to help you achieve that goal. However, if you’re a fledgling organization hoping to get your actual product into the hands of your prospective customers, you’ll want to choose handouts directly from your merchandise line. Free samples, coupons and promotional discounts can all serve as handouts helping you achieve these particular business objectives.

Additionally, knowing your company’s targeted consumer niche can also help ensure that you optimize results with your freebies. Sure, there are many cool and clever items to choose from; but, will they resonate with your specific customers? Finding something that your consumer demographic can relate to and find useful can help build brand recognition and loyalty.

Finally, always work with your staff to help them understand that not everyone deserves a handout from your organization. Leaving all your giveaways in a bowl for passersby to snag does virtually nothing to propel the momentum of your brand forward. Encourage your team to engage with every guest before giving away a handout as a means of pre-qualifying every visit as a lead.

Want to learn more about how Skyline Event Services can help your business create a customized Detroit trade show stand? Visit our company site today!

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Inflatable Booths Level The Playing Field For Small Businesses

September 30th, 2013 · No Comments

Inflatable Trade Show BoothTrade show exhibiting takes commitment. It requires a commitment of time and resources before, during and after the event and it requires committing to an exhibit design. For many small businesses, these commitments are just too much, despite the exposure they’d gain by participating in trade shows and conventions.

Skyline WindScapeTM inflatable booths can change all of that. These inflatable booths don’t require the same type of commitment as more traditional trade show designs, but they look just as good. They don’t require the same type of maintenance as traditional displays, but they’re just as long-lasting. Inflatable booths don’t require any special skills or tools to set up but they set up as solid as displays that rely on framing and trusses for support.

Thanks to these features and more, WindScapeTM has made it possible for small businesses to compete with their bigger competitors on the trade show floor.

Inflatable Booths: Cutting Down On Ongoing Costs

Investing in a trade show exhibit is more than just buying an exhibit. There are ongoing costs to consider including: shipping and drayage, storage costs when not in use, and hiring skilled installers to set up and tear down the exhibit every time you use it. Inflatable booths practically eliminate these costs, which makes them appropriate for small businesses that don’t have the resources to hire pricey union laborers to set up their display or spend hundreds of dollars shipping their exhibit every time they use it.

Inflatable booths like WindScapeTM can be set up by one person with the touch of a button. An included powered air pump inflates and deflates the display. These booths pack down into a convenient carrying case, which means that same person who attends the exhibition can carry the exhibit with them, set it up and tear it down without any extra help required. The flexible materials fold flat, which makes storing the booth easy too. Many displays can be stored in the company storeroom with the other office supplies.

Committing Little By Little

Since every inflatable piece is self-contained and they come in a variety of sizes and styles, there’s no need to invest in an entire system at once. This makes it affordable for small businesses to grow their exhibit little by little as budgets allow. It’s entirely possible to start with a small tabletop or ceiling-hung inflatable added to your existing display and replace older display pieces as needed, little by little. This is an extremely cost-effective way to switch over to inflatable booths without heavy upfront costs. With WindScapeTM you don’t have to worry that your advertising message is going to change before you assemble all the booth components you need. Removable fabric panels mean you can switch messages, change designs or update your logo without having to invest in an entirely new display.

If you’re a small business owner and want to learn more about what Skyline WindScapeTM can do for you or to see a demo visit us at www.ttskylinewindscape.com or call 1-888-448-5402.

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Strategize For Function Success With Your Business’ Pop Up Displays In Cleveland

August 19th, 2013 · No Comments

pop-up-displays-clevelandHere at Skyline Cleveland, we’ve seen firsthand how our pop up displays in Cleveland have become some of our most popular display models, and with good reason. These lightweight, easy to transport units offer business owners in a wide range of industries and fields an extensive range of user amenities and benefits. From extreme versatility to optimal design customization, Skyline’s pop up displays in Cleveland offer business owners the perks of a large, elaborate island model, all with a smaller initial price tag.

 

Planning Beyond The Promotional Impact Of Your Pop Up Displays In Cleveland

 

While Skyline’s pop up displays in Cleveland allow entrepreneurs design freedom and optimal visual impact that resonates with guests at any trade show event, it’s important to remember that ultimate encounter marketing success relies on a wide assortment of other strategies and techniques as well. What’s the first step to helping solidify exhibition results and maximum return on investment? Putting together an exhibit schedule that truly taps into your targeted consumer niche. Not sure how to begin putting together a schedule of exhibits that will yield the best results? Start by testing out a particular show as an attendee. Purchasing a single ticket rather than paying an exhibitor fee will save you a significant amount of money and you’ll be able to get an up-close and personal look at the actual feel and attendance turnout at any given event.

 

Once you’ve officially put together your event schedule, it’s time to start publicizing where your consumer niche can find your Cleveland pop up displays. Sure, many venues execute their own marketing for upcoming events, but why would you pass up an opportunity to specifically target your customer base? Reach out to loyal customers as well as clients you just can’t seem to land and personally invite them to any function that your organization will be attending. Phone calls, emails and even online social media updates are all ideal ways to get the word out about where your business can be found.

 

Customized pop up displays, an official calendar of events and internal marketing are just a few of the ways to generate interest and buzz about what your organization has to offer. However, in order to truly optimize results yielded throughout a trade show, your business has to have a team of polished and prepared representatives who are ready to engage with your clients in a way that quickly sets your staff apart from the competition. Contracting a third party training facility, perfecting sales pitches and understanding the difference between casual browser and warm lead are all vital ways to bring your sales execution to the next level.

 

Following Up On Every Lead Generated From Pop Up Displays In Cleveland

 

Finally (and potentially, most importantly), following up on any leads created from exhibit participation is a key way to solidify success with your business’ pop up displays in Cleveland. All too often, businesses feel that once their function has ended, they can shift focus to the next event on the calendar. This can prove a costly misstep. Each and every business card gathered needs to be entered into your company database along with a strategic plan of action on how to follow up on every lead to ensure you’re not inadvertently leaving business opportunities on the table for your competitors to steal.

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Small Ways To Help Your Table Top Displays In Houston Make Big Crowd Impact

August 19th, 2013 · No Comments

table-top-displays-HoustonSmall Ways To Help Your Table Top Displays In Houston Make Big Crowd Impact

 

Ready to get into the Houston marketing convention circuit, but don’t feel ready to invest in a full-sized trade show exhibit? Fortunately, you don’t have to. Here at Skyline, we often work with clients who want grand scale convention results without having to invest heavily in a large booth or stand. What’s one of our most popular solutions? Table top displays. Houston business owners in every industry and from every size of company are learning firsthand that, when it comes to making major crowd impact with an exhibit, bigger doesn’t always translate to better.

 

Skyline’s Table Top Displays: Houston Go To Solution For Easy To Transport Marketing

 

Why opt for one of Skyline’s table top displays at Houston conventions and events? The benefits are virtually endless. As the area’s leading provider of table top displays in Houston, Skyline can deliver a final product that not only carries a lower price tag than full-sized exhibits, but is also easy to transport from venue to venue. With its lightweight materials, many business owners find that they can actually hand carry these exhibits to event, saving an exorbitant amount in shipping costs over the lifetime of the product.

 

Tips For Increasing The Promotional Value Of Your Table Top Displays In Houston

 

Of course, here at Skyline, our team of professional designers understands that it takes far more than shipping savings to satisfy our clients – they need to experience tangible marketing ROI as well to make the investment worth their efforts. We know firsthand that the best way to optimize your table top displays for marketing impact is through customization. That’s why, at Skyline Houston, we partner with our clients throughout the design process to gain a thorough understanding of every client’s specific marketing needs and brand identity. From there we are able to seamlessly incorporate your organization’s distinctive marketing blend throughout the portable display to ensure maximum advertising results with each and every visiting guest.

 

Beyond the initial display itself, it is also possible to strategically enhance your visual exhibit and the floor plan’s overall square footage. How? By renting various venue accessories. Arranging seating areas, shelving units for marketing materials and even setting up flat screens and e-tablets can all help make for a more cohesive and elaborate final visual result that will resonate with the crowd. Here at Skyline, we also offer options for customized banner stands that add another esthetic layer while complementing the existing design scheme of your other displays.

 

Finally, here at Skyline Houston, we work closely with our clients to help them understand the importance of always using the right team members at any given event to even further optimize their convention marketing results. While a beautifully appointed exhibit can draw in the crowd, it’s important to remember that, ultimately, it’s your staff manning the booth that will convince them to stay. Having a professional and prepared team is critical to ensure that your table top displays in Houston deliver big time marketing results.

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