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Trade Show Lead Recorders, Do I need One?

March 9th, 2008 by Bruce --> · 2 Comments

Tags: Lead Management

2 responses so far ↓

  • 1 Bruce // Mar 9, 2008 at 7:38 am

    I think the biggest problem is following up on leads after the show is over. How many times to you find those business cards in the bottom of your brief case months later.

  • 2 Trade Show Help // Mar 9, 2008 at 6:52 pm

    Bruce, you are right, what you do with your leads after the show are the most important thing. The main reason to go to a show is to collect leads. I would suggest always getting a lead recorder for every show, you just scan an attendees badge and all that persons data is transfered to you including name, address, special interests and sometimes answers to pre designated question like when are they planning to make a purchase.

    Much better than just collecting business cards don’t you think? Plus if you order the save to disk version of lead retrieval you can import those into your contact manager when you get back from the show and follow up with a nice thanks for stopping by our booth email blast.

    With all the money spent on exhibiting at trade shows all you really have to show for it is your leads. You should treat those trade show leads like gold because they are your future customers.
    Need to know more about trade show leads and what to do with them after the show? Just ask.

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