For our 1o’x20′ display we usually have 5 people manning our booth at the same time, is that the right number of booth staffers? It gets kinda crowded in there sometimes. Should there be more or less of my sales team there at one time? It is expensive flying them there and providing hotel accommodations.
Thanks for your time, Kim
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3 responses so far ↓
1 Trade Show Help // Mar 12, 2008 at 11:45 am
Hi Kim,
Thanks for taking the time to ask a good question.
There is a rule of thumb of one booth staffer per every 50 to 75 Sq Feet. In a 10′x20′ exhibit 3 or 4 of your sales team should be enough unless you expect a larger amount of traffic in your booth space or you have some dedicated presentation going on. It is also a good idea to schedule longer breaks so your team can take a moment to check your competition and get a much needed change of scenery. Exhibitor Online has a good article on the number of booth staffers needed if you want to check it out.
Booth Staffing- Pick A Number.
If you have any other booth staffing questions please let us know.
And for anyone else please feel free to share your experiences on this or our many other exhibiting topics.
2 Kevin // Mar 16, 2008 at 4:19 pm
The standard rule is to have 2 booth staffers per 10×10 so your 10×20 booth should be good with 4 of your sales staff manning it.
3 Kim // Mar 17, 2008 at 2:18 pm
Thanks , I appreciate the help with this info!
Kim
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