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Trade Show Preparation

July 24th, 2008 by Trade Show Help --> · 2 Comments

Tags: Before The Show

2 responses so far ↓

  • 1 Trade Show Help // Jul 24, 2008 at 6:09 am

    John,

    Taking into factor a few of the points below may help you plan for your trade show a bit more effectively.

    Research the right trade shows, find out who your competition is and read up on their success stories.

    Figure out exactly why it is that you will be exhibiting, focus on a single reason that you feel trade shows will help your business development.

    Create a realistic trade show budget and decide what area’s will bring the best ROI for your specific requirements.

    Creating a unique cost effective exhibit booth can help increase your ROI when planning for multiple trade shows. Giving you the flexibility to change the look and feel for a variety of trade shows and audiences.

    When you are working with your exhibit house through the design process, remember to focus on your booth visitors, what would keep them in your exhibit space, what would bring them back to your exhibit booth? Know your market and know the market trends.

    Keeping clean and precise records of your visitors and their interests will help you in your trade show follow up. Don’t drop the ball after the trade show ends. Follow up is a key player in the trade show process.

  • 2 Promotional Products Expert // Sep 15, 2009 at 8:47 am

    These are all great trade show tips – Pre-show mailers are also another way that you can target your leads and customers.

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