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Entries from August 2008

Any Good Jewelry Trade Shows That I Should Attend?

August 27th, 2008 · 1 Comment

Touchstone Jewelry Insurance wrote: I was wondering what is the best jewelry related trade show where I could possibly get leads with jewelry store owners, appraisers and jewelers?  I own a jewelry insurance policy business and most jewelry shows I see online cater to the consumer side of the jewelry business rather than the merchant […]

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Tags: Before The Show

Convincing Your Marketing Team

August 27th, 2008 · 1 Comment

We are about to go over our years budget for trade shows and I wondered if you had any ammunition that I could give to upper management on the value of trade shows and event marketing? -Kelly Kelly, Trade Shows are still a viable option and should be incorporated into your marketing strategies.  Here are […]

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Tags: Event Marketing · Trade Show Marketing

Exhibit 101 – Trade Show Tips

August 19th, 2008 · No Comments

Creating an operational, functional trade show exhibit display that will be effective.  Exhibit 101 Trade Show Tips to get you started. Some of the basic concerns when you are developing your trade show strategy and marketing and designing your trade show exhibit are quite simple. Research exhibit costs, so you can find out the cost […]

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Tags: Event Marketing · Exhibit Design

Trade Show Exhibit Rental

August 13th, 2008 · No Comments

Can you give me some good reasons why a company would decide to rent their trade show exhibit and not just purchase it outright? Jennifer Thanks for your question Jennifer – A lot of people believe that the option for trade show exhibit rental was for the smaller start up comings that were less stable […]

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Tags: Trade Show Exhibits