TradeShowHelp.Org

An online community dedicated to answering your exhibiting questions

TradeShowHelp.Org header image 2

Don’t Clown Around with your Trade Show Booth Staff

September 4th, 2008 by Trade Show Help --> · 4 Comments

Tags: Booth Etiquette · Booth Staffing

4 responses so far ↓

  • 1 The Tradeshow Mentor // Sep 7, 2008 at 5:22 pm

    What a great entry!!!

    Trade show training seems to be an area that people are interested in, but yet not enough people or companies are providing services!

    One other thing to consider in training your staff is…ACTION!

    To have a successful convention, your staff must encourage action from trade show visitors.

    There are 3 levels of action you must train your staff to prepare for:

    1) Entry Action: getting visitors into your booth by training staff to approach visitors simply by greeting them and ask probing questions
    Example of probing questions: “What Kind of Store Do You Own?” “What kind of merchandise do you sell?”

    2) Create Interest: staff must be trained in responding to probing questions in a way that shows how your goods or services can benefit the show visitors

    3) Follow Up: staff must be trained in getting enough information (business cards, background info.) to help add necessary information to a mailing list

    The Tradeshow Mentor
    Ensure Your Tradeshow Success
    http://tradeshow-mentor.blogspot.com/

  • 2 Trade Show Planning | TradeShowHelp.Org // Sep 15, 2008 at 9:27 am

    […] Don’t Clown Around with your Trade Show Booth Staff […]

  • 3 Exhibit Planning | Tradetec Skyline // Sep 23, 2008 at 6:21 am

    […] use to gain attention within your trade show display? 15. How will your visitors interact with your trade show booth staff? 16. Can you give an education demonstration to your audience with in your exhibit […]

  • 4 Trade Show Entertainment an added solution | Tradetec Skyline // Nov 3, 2008 at 9:15 am

    […] well built, flexible and customizable exhibit, coupled with a knowledgeable and area focused booth staff, will allow you to streamline your trade show display to encompass solutions for each and every […]

Leave a Comment