Trade show training seems to be an area that people are interested in, but yet not enough people or companies are providing services!

One other thing to consider in training your staff is…ACTION!

To have a successful convention, your staff must encourage action from trade show visitors.

There are 3 levels of action you must train your staff to prepare for:

1) Entry Action: getting visitors into your booth by training staff to approach visitors simply by greeting them and ask probing questions
Example of probing questions: “What Kind of Store Do You Own?” “What kind of merchandise do you sell?”

2) Create Interest: staff must be trained in responding to probing questions in a way that shows how your goods or services can benefit the show visitors

3) Follow Up: staff must be trained in getting enough information (business cards, background info.) to help add necessary information to a mailing list

The Tradeshow Mentor
Ensure Your Tradeshow Success
http://tradeshow-mentor.blogspot.com/