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Trade Show Trends & Booth Design

September 23rd, 2008 by Trade Show Help --> · 2 Comments

Are you seeing any new trends when it comes to the manufacturing trade shows?  We exhibit large equipment but would like to add something extra to our trade show booth design.

Rick

Dear Rick,

Thanks for the question, there have been a few trade show trends that we have seen in the last year in the Manufacturing and Industrial Industries.

With need for larger trade show booth space for equipment,  many exhibitors are shifting to pop-up fabric booths & displays, they are light weight and very versatile.  The exhibits seen at many of the manufacturing trade shows are focusing on more spacious exhibit spaces, less clutter and more conference area’s for meeting with prospective clients.

With more high end A/V Equipment for product demonstrations, customized for the particular industry as well as interactive software that will grab the attention of trade show attendee’s and present a variety of solutions to them.  Buyers like to be able to see products in action, touching and feeling the equipment to see how it is handled, with table top displays and portable solutions that can be changed from trade show to trade show, you are able to capture your audience with a show specific message.

Designing your trade show booth to focus on your complete process and not just a single piece of equipment can help your booth visitors see an entire process that will best fit their needs.

Some of the features that we have seen incorporated into trade show booths are:

Lead Capture Technology
Cutting Edge Signs & Graphic Displays
Bright Lighting that will spotlight Products/Services
Flat Panel Video Screens
Video Presentations
Wireless Technology

Tags: Exhibit Design · trade show booth

2 responses so far ↓

  • 1 Trade Show Trends | Troy Trice // Oct 10, 2008 at 6:27 am

    […] Trade Show Help posted the following in regards to Trade Show Trends […]

  • 2 Christine // Nov 16, 2008 at 5:56 am

    I agree with answer above and will add this-
    Buyers are specifically asking for environmentally friendly graphics, including proof of material certification. I noticed some manufacturers are designing ‘green’ friendly booths but no one has asked me for that yet.
    Flat panel video is hot.

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