What are some basic questions to ask as a Trade Show Coordinator when you are trying to decide if you want to exhibit at specific trade shows?
Finding out as much information on the upcoming trade show and asking a lot of questions can lead to trade show success.
Getting valid information from the trade show organizers regarding who will be attending the trade show is a very good idea. This information can give you an idea of who your trade show audience will be. Including their job titles, their function within the organization as well as the industries they represent.
Always find out about trade show security – it is not surprising that competitors can send in spies and any valuables that are in your trade show booth may be at risk. Find out if the trade show floor is patrolled by night security. Look into locked storage for anything that will be left in your trade show booth overnight.
Check the lay of the land and find out who will be exhibiting next to you, there is nothing worse than putting the time & effort into exhibit design and finding out once the show opens that your trade show booth is hidden behind several larger booths.
Speaking opportunities at Trade Shows are a great way to get your knowledge out there, but do not power sell your product, you want to advice your audience and peak their interest in your knowledgeable solutions. In hopes they will want to stop by your trade show booth and start a conversation.