Entries from October 2008
What is the best way to measure what is called Dim Weight when we are planning shipping of our trade show display?
Carl
Dim weight or dimensional weight is a standard formula used throughout the airfreight industry that considers density when determining airfreight charges. A dim weight formula is used to consider the amount of space a [...]
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Tags: Before The Show · Trade Show Freight
October 23rd, 2008 · 2 Comments
I’m having a hard time finding trade shows that are a good fit for us. Every time we go to a show that we think will be good for us nothing comes out of it. What are we doing wrong? I mean we follow up and we try to give things to people (within reason) [...]
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Tags: Trade Show Marketing
As an exhibitor it is your job to provide solutions to prospects, Trade Show Attendee’s come to industry shows looking to improve their performance and their companies performance. Communication is a key element to the trade show management & marketing procedures.
Finding out the prospect’s main reason for attending the trade show and what their lead [...]
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Tags: Exhibit Marketing · Trade Show Marketing
October 15th, 2008 · 1 Comment
Do trade show organizers typically have any interest in improving the experience of visitors outside of their visiting booths? Do organizers get involved in training sessions related to Network Marketing, for example, or workshops or is that only a part of a conference that might be connected to the trade show?
I have a transformational one-hour [...]
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Tags: Before The Show · Booth Staffing · Exhibit Marketing
October 8th, 2008 · 1 Comment
Is property management and trade show services the same thing? What are the details of property management when it comes to trade shows?
Luke
Property Management for Trade Shows encompasses the entire exhibiting program and experience. Making sure that the logistics and the details for your trade show are taken care of and coordinated carefully. Many exhibitors [...]
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Tags: Before The Show · Ordering Show Services · Repairs & Refurbs · Trade Show Freight · Trade Show Help
We are beginning preparation for our annual trade show marketing strategies and I would like to know some tips on defining our Brand Name within our trade show display.
Signed – Dawn
Dawn,
Marketing your Brand Name within your trade show display will create a presence for you on the trade show floor and you should always keep [...]
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Tags: Exhibit Marketing · Trade Show Help · Trade Show Marketing