TradeShowHelp.Org

We are beginning preparation for our annual trade show marketing strategies and I would like to know some tips on defining our Brand Name within our trade show display.

Signed – Dawn

Dawn,

Marketing your Brand Name within your trade show display will create a presence for you on the trade show floor and you should always keep your target audience in mind.  Make sure that your organization’s name is presented and located at the highest point within your trade show display.

Trade show graphics should be easy to read and send a simple message.

If you are using a trade show theme keep it consistent within your entire marketing strategy.

If you are going to have a key product or service, display it within your graphics prominently

Make sure any tables that are in your trade show display are the appropriate height and right for any planned activities.

Position any video screens that display your brand name so that they are easily viewed.

Ample storage space within your trade show display will eliminate clutter and allow your visitors to easily navigate your trade show display.

When you are defining your marketing brand name, make sure the colors you choose are pleasing to the eye, yet draw the attention to your exhibit display.

Remember 10-20 feet away…

….anything that is not visible and clear from that distance can be overlooked, no matter what products or services you are marketing, always make sure that your message is legible.  Long drawn out marketing messages have a tendancy to loose people’s attention.