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Marketing Brand Names with Trade Shows

October 3rd, 2008 by Trade Show Help --> · 2 Comments

We are beginning preparation for our annual trade show marketing strategies and I would like to know some tips on defining our Brand Name within our trade show display.

Signed – Dawn


Marketing your Brand Name within your trade show display will create a presence for you on the trade show floor and you should always keep your target audience in mind.  Make sure that your organization’s name is presented and located at the highest point within your trade show display.

Trade show graphics should be easy to read and send a simple message.

If you are using a trade show theme keep it consistent within your entire marketing strategy.

If you are going to have a key product or service, display it within your graphics prominently

Make sure any tables that are in your trade show display are the appropriate height and right for any planned activities.

Position any video screens that display your brand name so that they are easily viewed.

Ample storage space within your trade show display will eliminate clutter and allow your visitors to easily navigate your trade show display.

When you are defining your marketing brand name, make sure the colors you choose are pleasing to the eye, yet draw the attention to your exhibit display.

Remember 10-20 feet away…

….anything that is not visible and clear from that distance can be overlooked, no matter what products or services you are marketing, always make sure that your message is legible.  Long drawn out marketing messages have a tendancy to loose people’s attention.

Tags: Event Marketing · Trade Show Help · Trade Show Marketing

2 responses so far ↓

  • 1 The Tradeshow Mentor // Oct 4, 2008 at 10:01 am

    Hello Dawn

    Trade show graphics are essential to your success at a convention, but don’t forget the small stuff either.

    Wearing uniforms at a trade show can really help you stand out. It presents your company as a professional well oiled team. Uniforms also help create a “bigger” illusion. They have the capacity to take small businesses and turn them into multi-nationals.

    The Tradeshow Mentor
    Ensure Your Tradeshow Success

  • 2 Promotional Products Expert // Sep 18, 2009 at 9:25 am

    Having your companies brand located in your booth is an excellent start to getting noticed. But you don’t want your brand noticed just at your booth – you want your brand everywhere…on t-shirts, giveaways..things that people will hold onto and remember even after the trade show is over!

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