As an exhibitor it is your job to provide solutions to prospects, Trade Show Attendee’s come to industry shows looking to improve their performance and their companies performance. Communication is a key element to the trade show management & marketing procedures.
Finding out the prospect’s main reason for attending the trade show and what their lead objective is, you will be a step closer to finding a solution for them. Solutions for Simplification are what most trade show attendee’s are looking for, looking for better performance from their employee’s or their manufacturing process. Finding out up front their main concerns when it comes to their daily operations, will help in the process of finding them a solution that will simplify their daily routines.
Find out about your prospects entire team, seldom is a single trade show attendee solely responsible for the entire project, there are always members that work in the background and collectively they make their decisions. Keep everyone on the same page, a detailed list of each team member’s priorities will help you offer a solution that has balance and will touch on the main goals of each member, not overlooking any of their concerns will show them how your entire product/service offering will impact their process.
Consider your trade show display to be a presentation of your credentials and your professional position in the marketplace. Demonstrate to your prospect how you take into account their specific needs and concerns. Simplifying your prospects daily routines and business concerns should be incorporated into your trade show management & marketing.
Start with developing a relationship your exhibit house, conveying exactly what you want your trade show exhibit display to convey and how you want to be seen in the marketplace. Exhibit designers will help define your trade show space and produce a center of attraction that will allow your company to be seen as a leader and allow you the area to offer and provide simplified solutions.