I’m having a hard time finding trade shows that are a good fit for us. Every time we go to a show that we think will be good for us nothing comes out of it. What are we doing wrong? I mean we follow up and we try to give things to people (within reason) to drawn them to our booth. Could it just be the type of product we offer?
Michelle from: www.directionalsystems.com
If you could let us know some of the details of your trade show exhibiting experience we can give you some trade show tips.
Pre & Post trade show marketing is a key factor in success of your trade show? What are you using for lead generation & follow up? Have you considered using a online trade show management software to track your leads?
What is your booth size & location on the trade show floor?
Are you exhibiting at shows that your competition is also exhibiting at? Where are you in accordance on the trade show floor to your competitors?
What are some of the trade shows in your industry that you are currently exhibiting at?
After looking through your website, some of these may be options for you:
Finding out what trade shows your local municipalities and public works departments attend could also be a good avenue of discovering shows that may help get your name and brand out there.
What type of promotional items are you using?
There are several resources to find many trade shows, TSNN, Trade Show Week and The Trade Show Calendar.