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Finding the Right Trade Show?

October 23rd, 2008 by Trade Show Help --> · 2 Comments

I’m having a hard time finding trade shows that are a good fit for us. Every time we go to a show that we think will be good for us nothing comes out of it. What are we doing wrong? I mean we follow up and we try to give things to people (within reason) to drawn them to our booth. Could it just be the type of product we offer?

Michelle from:  www.directionalsystems.com

If you could let us know some of the details of your trade show exhibiting experience we can give you some trade show tips.

Pre & Post trade show marketing is a key factor in success of your trade show? What are you using for lead generation & follow up? Have you considered using a online trade show management software to track your leads?

What is your booth size & location on the trade show floor?

Are you exhibiting at shows that your competition is also exhibiting at? Where are you in accordance on the trade show floor to your competitors?

What are some of the trade shows in your industry that you are currently exhibiting at?

After looking through your website, some of these may be options for you:

Sign Expo
Global Shop
Siggraph

Finding out what trade shows your local municipalities and public works departments attend could also be a good avenue of discovering shows that may help get your name and brand out there.

What type of promotional items are you using?

There are several resources to find many trade shows, TSNN, Trade Show Week and The Trade Show Calendar.

Tags: Trade Show Marketing

2 responses so far ↓

  • 1 The Tradeshow Mentor // Oct 24, 2008 at 5:57 pm

    One of the best ways to figure out which trade shows to exhibit is by asking your customers.

    Ask them which conventions they attend. Gather the results and see which trade shows come up the most amount of times.

    The more common ones are the best ones for your company to exhibit at.

  • 2 Colin Waters // Nov 5, 2008 at 4:00 pm

    I truly believe in really knowing your audience first and then figuring out which trade shows that audience is going to be out. To get a better idea of your audience you may need to ask them what first attracts them to your booth.

    Sometimes too these trade shows can have thousands and thousands of people attending and they make their impressions on a booth in just seconds. Your product may be the most amazing thing at the show, but how will they know if they don’t visit the booth.

    A couple of fixes are one getting a better location on the floor and having an attractive display. I’ve used Trade Show Emporium before because they offer green products and were the only one I found that offers green trade show displays. They also recycle trade show displays too, so if you do get a new one look to recycle it.

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