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Redefining Trade Show Marketing

November 13th, 2008 by Trade Show Help --> · 2 Comments

Our company has exhibited at a few medical trade shows in the past, we do not want to eliminate any of the  trade shows, but we are looking into a smaller exhibit space? Do you think this has a downside within such a strong market?

Ryan

Exhibiting smarter is a great strategy with the current economy and you are not alone in changing up your trade show marketing and exhibit booth size.

Small exhibits can be vibrant and can accomplish the same goals and objectives as large exhibits.  It is much better to define your plan with a smaller exhibit than it is to eliminate trade shows completely.

Companies that send their buyers to trade shows are being more selective of who they send and why they are sending them.  With a more focused and qualified audience walking the trade show floor your opportunities to receive qualified leads seems to be increasing.

Redefining your marketing to encompass all the trade shows you are looking to get exposure at is a good marketing strategy.

Tags: Booth Space Selection · Event Marketing · Exhibit Design

2 responses so far ↓

  • 1 Colin Waters // Nov 13, 2008 at 10:16 am

    We recently did the same thing with our company. We wanted to downsize our booth and space on the floor, but we couldn’t afford to buy all new booths to accomplish this. We actually just bought a new Alumalite Zero, which gave us the options to have several different graphics printed so that we could always have the option (and future option) to market any product without having to buy several displays. We also estimate to save about a third of previous shipping costs thanks to it being light. We are really hoping that this can be a beneficial display for us.

  • 2 The Tradeshow Mentor // Nov 14, 2008 at 8:27 pm

    There is a down side, the fact is bigger booths get more attention.

    However, if you do want to look into smaller exhibit space there are many things you can do to recoup any lost attention. For example, place a laptop in your booth to allow visitors to check and send e-mails. If you really want to recoup any lost attention along with many more visitors, ask one of your talented friends to put on a show (it can be a comedy act, karaoke etc…)

    Remember the A.I.D.A. marketing model which stands for Attention, Interest, Desire, and Action….as long as your booth has all four of those variables, you will do very well at any show!

    If you are interested in how to achieve those four variables, download The Trade Show Checklist….its free!

    http://tradeshow-mentor.zoomshare.com/files/tradeshowchecklist.html

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