Our company has exhibited at a few medical trade shows in the past, we do not want to eliminate any of the trade shows, but we are looking into a smaller exhibit space? Do you think this has a downside within such a strong market?
Exhibiting smarter is a great strategy with the current economy and you are not alone in changing up your trade show marketing and exhibit booth size.
Small exhibits can be vibrant and can accomplish the same goals and objectives as large exhibits. It is much better to define your plan with a smaller exhibit than it is to eliminate trade shows completely.
Companies that send their buyers to trade shows are being more selective of who they send and why they are sending them. With a more focused and qualified audience walking the trade show floor your opportunities to receive qualified leads seems to be increasing.
Redefining your marketing to encompass all the trade shows you are looking to get exposure at is a good marketing strategy.