I am new to marketing and have been given the task of finding out about Trade Shows and if it’s a viable solution for our small company. I questioned a few people on the value of trade shows, but most of them were larger companies and they feel that it does have value. Are you seeing more or less smaller companies exhibiting? Where do you suggest finding the best value for a trade show display?
We have seen smaller companies grow their business because of their trade show marketing strategies. I actually just read the following information pertaining to CES in Las Vegas –
The 2009 International CES runs January 8-11 in Las Vegas, Nevada, and will feature 2,700 exhibitors, including more than 300 companies exhibiting for the first time. These companies will unveil their
latest CE S products on more than 1.7 million net square feet of exhibit space.
More than 300 companies exhibiting for the first time, that’s quite impressive. With such a huge market place and stiff competition in the electronic industry, many of the smaller companies are branching out and taking advantage of trade shows and going after their potential buyers and customers on the trade show floors.
It is necessary to do your research to find out where similar companies are exhibiting and what shows they attend on an annual basis.
Finding an exhibit house that can assist with every facet of your trade show display and exhibit program is one of the best solutions, especially if you are new to trade show marketing. Being able to show the value of your trade show program is an absolute must. Having a system in place for budgeting, analysis, follow up and reporting will help you immensely when it comes to planning your trade show. Here is a unique offering for not only a trade show display but a comprehensive exhibit program management tool, this may be a great place to start.