We have recently lost our Marketing Manager due to cut backs and I was given what’s called a “Show Book” to start filling out – wow..what a drag this is. Is there any easy way to handle trade show services, show books or a more streamlined way of handling the management of a trade show program?
Lynn – I am surprised this inquiry hasn’t come sooner, being that show books can sometimes be about three inches thick. There are many companies that are cutting back on on their marketing departments with the current economic concerns. Many exhibitors do not realize the amount of time that it takes to sort through the show books.
i.e. For the National Restaurant Show in 2008, there were 50 plus line items that had various deadlines for the forms to be turned in.
Hanging Sign Order
If you are unaware of all the logisitics and procedures for filling out your show books, it is easy to be overwhelmed. From a cost savings stand point, I would suggest contacting a company that has the experience and support system for managing your trade shows. If you miss a deadline with one of the show forms, the costs can be outrageous, if you are partnered with an experienced trade show service team, you will save money, because you will never miss a deadline and have to pay the inflated rates for example of overtime labor rates or overnight shipping.