I am a first time exhibitor and need to know what is the season clothing to sell in a February show? In your opinion and having seen industry trends, would you best be showing summer or winter collections?
I sort of chuckled at this post Judy since I had recently went out to purchase winter boots in the cold blizzard season of the Windy City and there was not a pair to be found.
By a consumer stand point, I would like to see a variety of all items offered, whether that’s on the trade show floor or in retail. Product launches for trade shows can draw the prospects on anticipation of what’s the latest and greatest. When done properly, focusing a trade show around a product launch with teaser marketing can peek your prospects interest.
On the other hand, if you have a reliable product that’s a top seller but it’s new & improved, that will solidify your customer loyalty, if it’s worked well in the past, it’s a product worth showcasing.
I would do a little research on similar product lines and see how other companies have approached their fashion trade shows.