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Marketing in a Recession

March 11th, 2009 by Trade Show Help --> · 2 Comments

Tags: Event Marketing · Trade Show Marketing · Trade Show ROI

2 responses so far ↓

  • 1 Aliya // Mar 16, 2009 at 11:24 am

    The fact is that in many cases the biggest competitors are pulling out, so as I see it this really is the best time to be at shows. They really are one of the best ways to get your product out there and grow your networking prospects. To make the shows worth it though, it’s important to find ways to out-shine the rest. This takes creativity and being innovative – this can be achieved by great give-aways or with interactive technology. Companies like http://www.audience-response.ca/ provide systems to have polls right at your booth.

  • 2 Promotional Products Expert // Sep 10, 2009 at 8:31 am

    Attending trade shows – and marketing in general is critically important during a recession. Studies have shown that business that increase their marketing efforts during a recession have better results and more business when the recession ends.

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