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Trade Show Prospects

April 13th, 2009 by Trade Show Help --> · 1 Comment

Trade Show Prospects

This is one of the main reasons companies choose to exhibit, to find potential clients and prospects.  Trade show attendees are people that are looking for solutions to help make their goals easier to achieve.

Trade shows are a valuable source to advertise your business and meet potential clients.  The objective of trade shows is to emerge as a leader, your business, service or products are the foundation of your placement in your industry, your trade show display is the vehicle in which to drive them home.

Attracting attention with your exhibit and creating an inviting environment is essential to your marketing goals when it comes to exhibiting.  Designing a trade show display to enhance your overall goal will solidify your strengths and solutions.

Staffing your display with professional team members will help not only attract visitors into your trade show booth, but will help present your company as an authority in your market.  Trade show attendees often times feel intimidated when they walk into an exhibit and feel they are “infiltrating” a group.   If your booth staff is lingering and talking among themselves, attendees are less likely to approach them with their concerns or needs for your products and services.

Companies are looking for more cost effective solutions and are seeking advice of industry leaders to provide them with those solutions.  When you show a potential client positive results with your product/services, they will feel they have found a common ground, and their interests in your offerings will grow.

Keeping detailed notes on your prospects issues can help in your post show marketing. Research the issues that they are facing, and show them how in their circumstances your products and services will be valuable in their daily efforts.

By addressing their issues and concerns, potential clients will turn into solid partnerships.

Tags: Event Marketing · Trade Show Marketing

1 response so far ↓

  • 1 Mike Mitrevski // Sep 4, 2009 at 5:48 am

    Branding your booth is definitely key, you need to stand out among your competition. In order to generate leads you need traffic – to get traffic your booth needs to be unique.

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