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Trade Show Etiquette

June 1st, 2009 by Trade Show Help --> · 7 Comments

Tags: Trade Show Marketing

7 responses so far ↓

  • 1 Bill // Jun 1, 2009 at 9:29 pm

    I agree with your comment, “I believe it to be a good practice to stand outside your trade show display and get peoples attention.”

    That is why it is so important to design the exhibit with that invitation feel and space for gathering.

    Great comments.

  • 2 Superior Displays // Jun 11, 2009 at 1:06 pm

    Wonderful tips. Knowing how to behave properly in a trade show will certainly help exhibitors promote their booth better.

  • 3 Promotional Products // Jun 25, 2009 at 11:09 pm

    I agree sometimes too much material can overwhelm potential clients and be a money waster. I think being a presence in front of your display is acceptable, just remember to not be too overbearing and scaring people away.

  • 4 Kye Swenson // Jul 17, 2009 at 12:57 pm

    Great tips. For future references, there are also professional trade show reps that you can hire, but I don’t think they are necessary if you have enough staff to support the trade show booth. However, it’s a must that you have the best knowledge about the range of prospective clients that will be there, so you can tailor your message according to their specific needs.

  • 5 Dale // Aug 5, 2009 at 8:38 am

    Consider hiring a trade show presenter who can a company draw attention to the booth with out standing outside the booth display. A professional will be able to bring people in and dissimulate information quickly and easy without causing traffic problems.

  • 6 Promotional Products Guy // Aug 21, 2009 at 6:19 am

    I don’t think it’s a problem for exhibitors to leave the booth, but it depends how far you push the boundaries. For example if you are in the isles and start imposing on other exhibitors space this is a big no-no.

    Re the tip about following up – this is something that cannot be underestimated! Many visit a show and don’t even collect cards or details and just give out bochures hoping they will get calls. In reality, most people need a least a nudge to become interested, and a prompt followup call is a great way to get and keep your company on their radar.

  • 7 TurnKeyProduct // Sep 17, 2009 at 5:30 am

    Following up on your leads is very important and crucial to having a successful show/convention. Getting the Lead Retrieval machines that most shows offer make getting the leads easier, more effective, and saves a lot of time.

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