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Trade Show Budget Stretchers & Results

July 29th, 2009 by Trade Show Help --> · 5 Comments

Tags: Event Marketing · Saving Money Exhibiting · Show Selection · Trade Show Marketing · Trade Show ROI

5 responses so far ↓

  • 1 Kye Swenson // Jul 29, 2009 at 1:22 pm

    I agree with managing trade shows online. Virtual trade shows are becoming more prominent in the trade show industry, and large ones with thousands of attendees are becoming more popular. This past January, Sony held a virtual trade show and said that it cut costs by almost 50% in comparison to a real-world trade show. There is a cool blog post about it here:

    Digital trade shows will become even more popular within the next year, along with trade show avatars, so it’s worth looking into.

  • 2 Candy Adams // Jul 29, 2009 at 4:57 pm

    I have some recommendations on budgeting and show success (meeting ROI/ROO/ROR):
    1) Determine your show strategy and prioritize your goals. Decide how much to spend on meeting your various objectives (i.e. qualified leads, branding/awareness, attendee education, and media coverage).
    2) Determine who you most want to reach at the show and focus on those X # of people. Consider everyone else you happen upon as “gravy”.
    3) Determine the key message(s) you want your target market to remember and what you will do to insure that memorability.
    4) Plan your tactics around 1 – 3 above.
    5) When budgeting, don’t scrimp on
    a) things the show attendee will see
    b) things that will help you meet your show goals/objectives.
    c) things of value to your prospects/customers and exhibit program. Evaluate value first, cost second.
    6) Plan your timeline to take advantage of all show discounts; if vendors don’t offer a discount, ask!

  • 3 Promotional Products // Aug 24, 2009 at 12:39 pm

    Thanks for these great tips. With so many budget concerns, it is necessary to manage trade shows effectively in order to receive the most beneficial results.

  • 4 Mike Mitrevski // Sep 2, 2009 at 6:03 am

    Post-show direct mailings are a great inexpensive way to qualify the leads you generate at a trade show. Before you spend a lot of time on calling every lead, you can make sure that your lead is worth your time.

  • 5 kim // Sep 17, 2009 at 9:19 am

    Great tips! I agree, the more research you put into your marketing plan the better. The more prepared you are and the more you know your target audience the better chance you have of achieving or exceeding your expectations.

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