TradeShowHelp.Org

I am wondering if there has been any research done on how often you should change your trade show booth style/graphics/etc?

Ty

I have not run across any research done on the specifics of changing up your trade show booth. Many companies change for new products, niche markets and various messages that they would like to send to their specific audience. Another major reason for changing your trade show booth style or graphics is if your company brand changes.