We still believe that trades shows are a viable market for getting face to face exposure with qualified buyers and decision makers. Bringing people into your trade show booth is the ultimate goal, and giving prospects solutions to their problems is how you will make that relationship last.
Start with a solid pre-show advertising campaign, your participation well in advance with your prospects will keep your name and booth # fresh in their minds, keeping them up to date with glimpse’s of product announcements and teasers is a good way to peek their interest.
If you are having a new product launch, you can even offer a raffle for that product or service – what a better way to stand behind your new offerings.
If you plan on having entertainment in your trade show booth, have it set for a planned time. where you can invite your prospects, and not continuously throughout the day. You could even have your raffle drawing at the end of the entertainment, so that you know you will get a chance to talk to your prospects.