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Hiring a Trade Show Presenter

December 21st, 2009 by Trade Show Help --> · 4 Comments

A trade show presenter is a tactician who understands communication and uses their skills to acquire the largest number of attendees in front of your trade show booth.   Many businesses attend trade shows but do not have a person qualified to be the trade show presenter and need to ascertain an individual skilled in the art of presenting information in front of an audience.

Understanding how your company will relay its message to a trade show audience establishes the basic criteria you will need in selecting a trade show presenter. Will your criteria be scripting, podium presentation, using audiovisual technology, gimmicks, over the top presentations, or the presenter’s ability to communicate? Successful business know that each trade show has its own budget constraints, booth size and marketing objectives and not all trade show presenters are suited for every show.

The basic goal of every trade booth is to generate leads and to educate the attendee about your company’s service or product. You can accomplish this by utilizing the trade show presenter as a Vaudeville attraction or as a Broadway stage presentation.

The sideshow attraction works best in small exhibits and allows education, entertaining, and lead generation to happen when the trade show presenter networks with the attendee and inquisitively seek out essential information to assess their need level. The greater the need level, the faster the trade show presenter turns the customer over to knowledgeable sales personal.

A Broadway presentation informs customers on products and services requirements using attention-getting tactics and typically used larger booth space. High tech screens and actors are there to dazzle the audience into staying and watching the show with trade show jargon, sales presentation and information all rolled up into a 10-minute show. These typically occur 3-4 times an hour. Lead generation occurs when the trade show presenter asks the audience to enter into a drawing to qualify them for an instant discount for participating in the shows presentation.

The return on investment is what a company seeks for when hiring a trade show presenter. Accomplishing this is by knowing the companies’ specific needs and understanding what the presenter can deliver. Once the issues are address, selection of a professional trade show presenter is simple.   Dale Obrochta is a professional trade show presenter who uses promotional balloon entertainment to generate tradeshow booth traffic. He is a leading entertainer in the balloon entertainment industry who consistently works trade shows and corporate events.

Magical Balloon-dude Dale is balloon entertainment at its best!

Tags: Trade Show Help

4 responses so far ↓

  • 1 Melissa // Dec 29, 2009 at 1:27 pm

    Excellent explanation of the benefits of a great trade show presenter! It’s amazing the impact this can have on a company’s ROI. I agree that not all trade show presenters are suited for every show, and it’s so important for companies to realize this. The balloon animal idea is a unique one, and I’ll admit it would certainly grab my attention.

  • 2 Jeff Krendall // Feb 18, 2010 at 12:31 pm

    Thanks for you piece on the importance of using a live trade show presenter. I must admit, though, that the caliber of the presenters I’ve seen is a pretty mixed bag. There are some who seem to think it’s all about their entertainment value. How funny they are. How impressive their skill set.

    I am MUCH more impressed when I see a presentation that marries these skills and performing abilities with a strong message. I want some real content. Not a data dump of speeds and feeds, but a story that is compelling and teaches me something I might not have known about this company.

    Whether that’s done with comedy, juggling, fire-eating, balloons or even Powerpoint is immaterial. What matters is the strength and clarity of the message.


  • 3 Jean Ciel // Feb 20, 2010 at 1:15 am

    What about Hair Shows? How do you get presenters/stylist that is the best in the industry.
    Also vendors?


  • 4 Trade Show Banner Stands // Sep 19, 2012 at 12:02 pm

    That is a great way to get potential customers to notice your business! As long as it doesn’t come across as too gimmicky, utilizing methods like pop up banners and the like can be a great attention-grabber.

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