Just a few reasons why your company should continue exhibiting and the value of your trade show display.
To Sell Product?
Clearly both, but do not forget Network OPPORTUNITY!
Trade Shows are chalked full of opportunities to meet with potential & current customers as well as finding out where your competitors are focusing their time & energy.
This is the big picture of network marketing opportunity, building solid relationships face to face and meeting the people your products and services will help in their day to day lives.
Working with customers at trade shows gives you the insight of what solutions you can be providing to them. Find out what it is about your product and services that helps them along in their daily routines, using that for your future marketing efforts.
Find out from your current customers if there is something specific about your product or services that could be enhanced or improved. Look to your customers to be part of your research and development team.
Engaging potential customers in conversation regarding their “pain” points will also provide valuable information to you giving your company a better insight of how you can elevate that pain.
The value of your trade show display comes down to grabbing the attention of your prospects. Use your trade show display to your advantage with colorful graphics and pictures that will draw attention and help bring in visitors.
Bold exhibit graphics speak clearly and can convey a simple message. By giving a visual description of what it is your company does and incorporating how you can help them, they become more relaxed and in turn gives you a better opportunity to network.
People in general want to make their lives easier, when graphics are used to help convey these messages, people picture themselves in that graphic and an emotional response takes over.