An online community dedicated to answering your exhibiting questions

TradeShowHelp.Org header image 2

Network Marketing Opportunity

January 19th, 2010 by Trade Show Help --> · 2 Comments

Network Marketing OpportunitiesJust a few reasons why your company should continue exhibiting and the value of your trade show display.


To Sell Product?

Clearly both, but do not forget Network OPPORTUNITY!

Trade Shows are chalked full of opportunities to meet with potential & current customers as well as finding out where your competitors are focusing their time & energy.

This is the big picture of network marketing opportunity, building solid relationships face to face and meeting the people your products and services will help in their day to day lives.

Working with  customers at trade shows gives you the insight of what solutions you can be providing to them.  Find out what it is about your product and services that helps them along in their daily routines, using that for your future marketing efforts.

Find out from your current customers if there is something specific about your product or services that could be enhanced or improved. Look to your customers to be part of your research and development team.

Engaging potential customers in conversation regarding their “pain” points will also provide valuable information to you giving your company a better insight of how you can elevate that pain.

The value of your trade show display comes down to grabbing the attention of your prospects.  Use your trade show display to your advantage with colorful graphics and pictures that will draw attention and help bring in visitors.

Bold exhibit graphics speak clearly and can convey a simple message.  By giving a visual description of what it is your company does and incorporating how you can help them, they become more relaxed and in turn gives you a better opportunity to network.

People in general want to make their lives easier, when graphics are used to help convey these messages, people picture themselves in that graphic and an emotional response takes over.

Tags: Trade Show Help

2 responses so far ↓

  • 1 Trade Show Displays Orlando // Jul 15, 2010 at 11:55 am

    Great article, I would agree you should never forget the importance of just networking at trade shows. Where else are you going to get such a concentrated group of people in your industry.

  • 2 Dan // May 15, 2012 at 6:23 am

    I strongly recommend you have at least one screen hooked up with your commercial or a slideshow running on repeat. Providing a visual aspect to you trade show display goes a long way. People are very visual and if they see the product that you are talking about or watch a testimonial from an existing customer, this will make an impact on them.

Leave a Comment