At Skyline Event Services, we understand that, for businesses looking to stand out from the competition, there are a few “must haves” on the checklist for success. First and foremost, business owners must display a customized Detroit trade show stand that effectively wows the wandering crowd. Without an informative, compelling and visually-appealing Detroit trade show stand, prospective clients will quickly pass over an organization in favor of a business with a better, more cohesive exhibit.
Handouts Can Play A Key Role In The Success Of Your Detroit Trade Show Stand
While an enticing Detroit trade show stand is important, it’s not the only ingredient in a company’s live event marketing recipe for success. What’s another main component that warrants considerable consideration before any given exhibit? Marketing giveaways. While some companies refuse to use promotional handouts altogether, savvy business owners understand that they play a key role in setting their Detroit trade show stand apart from the competitive masses.
What To Consider When Determining Your Handout Strategy
At Skyline Event Services, we often partner with clients who are trying to pinpoint the exact item to handout at their Detroit trade show stand that will yield optimal return on investment. While the process can initially seem overwhelming, putting together a simple plan of action can instantly help streamline their selection experience. The first thing to consider when creating a plan is to focus on your business’ specific budgetary needs and constraints. All too often, business owners mistakenly assume that “freebies” won’t prove expensive. This simply is not the case. Always put together a specific budget to ensure that you don’t suffer a severe case of sticker shock when billed for your selected item.
Once you’ve created a budget, it’s time to think about what your objectives are in handing out freebies to guests at your Detroit trade show stand. If you’re simply trying to broaden the reach of your brand, there is a wide selection of items to choose from to help you achieve that goal. However, if you’re a fledgling organization hoping to get your actual product into the hands of your prospective customers, you’ll want to choose handouts directly from your merchandise line. Free samples, coupons and promotional discounts can all serve as handouts helping you achieve these particular business objectives.
Additionally, knowing your company’s targeted consumer niche can also help ensure that you optimize results with your freebies. Sure, there are many cool and clever items to choose from; but, will they resonate with your specific customers? Finding something that your consumer demographic can relate to and find useful can help build brand recognition and loyalty.
Finally, always work with your staff to help them understand that not everyone deserves a handout from your organization. Leaving all your giveaways in a bowl for passersby to snag does virtually nothing to propel the momentum of your brand forward. Encourage your team to engage with every guest before giving away a handout as a means of pre-qualifying every visit as a lead.
Want to learn more about how Skyline Event Services can help your business create a customized Detroit trade show stand? Visit our company site today!