When partnering with Skyline Miami, our clients see for themselves just how important having a cutting-edge, innovative Miami trade show stand is to reaping success at live marketing events. We make delivering a compelling and engaging Miami trade show stand our top priority with every client to ensure that their final exhibit stands head and shoulders above the competition. While other design teams are satisfied with status quo, at Skyline Miami, we are continuously dreaming up new and inventive ways to help our clients command attention and earn market share within their targeted consumer demographic.
Preparing For Success Beyond Your Miami Trade Show Stand
While it’s no secret that a visually-inviting Miami trade show stand proves a crucial component in any organization’s ultimate event success, savvy entrepreneurs understand that there are other factors to consider to ensure optimal return on investment. Case in point: your employees manning your business exhibit. Yes, your company’s Miami trade show stand may entice roaming guests to stop in for a closer look at what your organization has to offer. However, if you don’t deliver a poised, polished and professional team manning the displays on your company’s behalf, visitors will quickly find themselves wandering off to the next booth in the venue for a more meaningful interpersonal exchange.
Key Ways To Help Your Employees Connect With Guests Visiting Your Miami Trade Show Stand
When strategizing how to put together the best team possible to man your Miami trade show stand during any given event, there are a lot of factors to consider in order to yield maximum results. First and foremost, put together a team that isn’t completely comprised of your sales staff. While, it’s true, live marketing events have a built in selling vibe to them, choosing only account executives to represent your business can prove a costly error. Instead, always create a balanced mix of various team members who have different professional gifts – it’s the best way to deliver a balanced atmosphere (and ensure you have the ability to answer virtually any question asked by visitors!) at your Miami trade show stand.
Once you’ve created the ideal team mix on paper, it’s critical to work with your employees to prepare them for the specific rules of engagement when participating in a trade show. Large crowds, hectic bustle and loud background noisy can all prove distracting to your team. However, in order to overcome these variables and achieve a positive interpersonal exchange with each guest, they must be able to instantly connect with inquisitive visitors and convey general interest in each dialogue. Eye contact, friendly body language and a smile are all part of showing prospective clients that you are interested in what they have to say.
Beyond interest in the conversation, it’s important that every chosen member of your team has an extensive range of product and service knowledge about your organization. No, they certainly don’t need to have an answer to every question asked during the entire event. However, having the ability to articulate what your organization does can go a long way in encouraging guests to give you their contact information for follow up (aka a lead!).
Finally, prepare your staff on how to diplomatically extract themselves from a conversation that is going on for too long. With so many attendees to connect with, time is of the essence. Work with your team to graciously exit a dialogue so they can move onto the next conversation without hurting a visitor’s feeling.
Want to learn more about Skyline Miami’s distinctive exhibit line? Visit our website today!