Can you define more of the particulars of Exhibitor Services?

Gwen

Thanks for stopping in at Trade Show Help Gwen, that is a loaded title quite similar to the loaded binders that define Exhibitor Services.

I touched slightly on a recent post titled Trade Show Management & Show Books, but there are many details of Exhibitor Services that newer Marketing Managers are not aware of and often times are over looked.

An Exhibitor Service Manual or Show Book contains the details of various services & forms that an exhibitor will need to fill out, with a variety of deadlines for separate services.  This post will be digested best if it’s broken out into a few parts, so I will start with some of the basics and continue from there.

If you are unsure of where to start you can always seek the advice of a reliable trade show event management partner.  They are usually familiar with a majority of trade shows and various trade show venue’s rules & regulations.

Read on to find out what you will find in a “Show Book”

General Trade Show Information

Delivery & Set Up
Complimentary Badge Allotment (your pass into the trade show)
Badge Color Definitions & Access Areas of those definitions

Trade Show Marketing Materials & Promotional Materials

Which will encompass your Attendee lists for targeting your prospects.  Lead Retrieval Equipment Rental, which we firmly believe to be a great resource for defining your leads and makes a much easier follow up than manually typing in names from collected business cards.

Most likely shows are attended to gain exposure and contacts, I can belabor this point endlessly, but I have seen stat’s that 80% of attendee’s state that they have never been contacted after the event.

Trade Show Rules & Regulations

In this section you will get a glimpse of payments, refunds and cancellation policies.  Space Rental & Your Booth Assignment Location – once your application is accepted you will receive a Confirmation contract.  I&D Instructions, as well as information on storage of packing crates and boxes just to name a few.

Those are just the beginning sections show books…

stay tuned…

Luke

Property Management for Trade Shows encompasses the entire exhibiting program and experience.  Making sure that the logistics and the details for your trade show are taken care of and coordinated carefully.  Many exhibitors find themselves overwhelmed when it comes to not only planning and focusing on trade show marketing, but coordinating the entire process.

There are several online systems that can help you with your trade show property management -  ExhibitForce and Exhibit Track are two that are popular systems with Trade Show Managers and Coordinators.  These programs assist you with the details of your trade show, giving you a centralized location for all your documentation, show books, show forms,  trade show exhibit & display inventory, documentation for budgeting.

Trade Show Property Management software gives you instant access to your exhibit properites so that you can easily plan your trade show strategy with the identification of show selection, marketing & branding, prioritizing your leads after the show.  Detailed information for ROI presentations, booth staff and sales staff scheduling so that you can utilize your entire team flawlessly with detailed schedules and rotations.

Trade Show Property Management helps cover the bases of details that are necessary for a succesful trade show, from, storage, A/V Equipment, staff attire, carpet rental, catering, cleaning, computer rental, electrical, lead retrieval rental and even internet access.  All of the details are at your finger tips before, during and after your trade show.

What’s the one thing I can do to make sure we don’t waste any money with this years trade show program? We go to 4 shows a year with a 10′ popup display.

Thanks

Angela