TradeShowHelp.Org

Trade Show Coordinator Certification

Trade Show Help — Tue, 18 Nov 2008 15:24:19 +0000

Deborah wrote:

Where can I find Trade Shows Coordinator Certificate Training Programs information? I am responsible for all the pre-show prep for our companyies 5divisions trade shows participation. Looking for a certificate program to advance my position to Trade Shows Manager/Specialist.

Deborah

A good place to start investigating is Exhibitor Online, I belive they offer a program that may be of help to you.

I am aware of a Skyline Dealer in Chicago that offers free marketing seminars on an annual basis as well and cover a topics to help you design your trade show booth as a marketing tool as well as successful marketing strategies, measuring results of your trade shows, changes in trade show trends -

Your trade show booth should be viewed as an investment, not as an expense, whether you have a small or large exhibit.

Ensure your message actually gets across to your customers and prospects
Know what elements make your exhibit more productive as a workspace
Squeeze more out of your exhibiting budget to maximize ROI

Fashion & Apparel Industry Trade Shows

Trade Show Help — Mon, 17 Nov 2008 14:47:42 +0000

I am having trouble finding a wholesaler for brand clothing (i.e. Burberry). Will I find a supplier or closeout supplier for brand apparel at these trade shows? Which trade show would best fit.

Andrea

There are several trade shows that focus on the fashion and apparel industry, one of the leading is the
M A G I C Trade Show which will take place in Las Vegas, February 17-19th, 2009, thousands of buyers attend this event each year.

There are several smaller trade shows throughout the country that also focus specifically on the fashion industry as well as focusing on specific niches within the fashion and apparel industry, i.e. men’s clothing, shoes, leather goods and teens & juniors.

Here is a small sampling of Fashion and Apparel Trade Shows by the largest number of attendee’s that may be a good starting place when you are planning your trade show display and exhibiting strategies.

Private Label Manufacturers Association - PLMA
MAGIC Marketplace - February
Chicago Midwest Beauty Expo
Premiere Beauty Show
WSA Show/Spring
WSA Show/Fall
Cosmoprof North America
Action Sports Retailer Expo - ASR
Action Sports Retailer Expo - ASR
Health & Beauty America - HBA
Outdoor Retailer Winter Market
Allied Beauty Association
ABC Kids Expo
AccessoriesTheShow - Las Vegas
Moda Las Vegas
Imprinted Sportswear Long Beach - ISS
IBS Las Vegas
Western & English Sales Market - WESA
Off-Price Show Fall
Off-Price Show Spring
Allied Beauty Association

Redefining Trade Show Marketing

Trade Show Help — Thu, 13 Nov 2008 15:05:13 +0000

Our company has exhibited at a few medical trade shows in the past, we do not want to eliminate any of the trade shows, but we are looking into a smaller exhibit space? Do you think this has a downside within such a strong market?

Ryan

Exhibiting smarter is a great strategy with the current economy and you are not alone in changing up your trade show marketing and exhibit booth size.

Small exhibits can be vibrant and can accomplish the same goals and objectives as large exhibits. It is much better to define your plan with a smaller exhibit than it is to eliminate trade shows completely.

Companies that send their buyers to trade shows are being more selective of who they send and why they are sending them. With a more focused and qualified audience walking the trade show floor your opportunities to receive qualified leads seems to be increasing.

Redefining your marketing to encompass all the trade shows you are looking to get exposure at is a good marketing strategy.

Dim Weight and your Trade Show Display

Trade Show Help — Mon, 27 Oct 2008 13:47:20 +0000

What is the best way to measure what is called Dim Weight when we are planning shipping of our trade show display?

Carl

Dim weight or dimensional weight is a standard formula used throughout the airfreight industry that considers density when determining airfreight charges. A dim weight formula is used to consider the amount of space a package will take on an aircraft in relation to the weight of the package.

Carriers use separate dimensional weight calculations for domestic and international shipments based on a standard density - weight per unit volume. A density of 1/194 pound per cubic inch (1/7 the density of water) is used on domestic packages. A density of 1/166 (1/6 the density of water) is used internationally.

To determine the dimensional weight of a package: A) Multiply the package’s length by the width by the height (round each number to the nearest whole inch). The result is the cubic size of the package. If this number is 1,728 inches or less, use the actual weight in your rate calculations. B) If this number is more than 1,728 inches, divide the cubic size by 194 to determine the dimensional weight (in pounds). Increase fractions of a pound to the next full pound.

Irregular shaped containers cost more to ship because they must treated as if they were rectangular. You measure length, width, and height at the extreme points.

Finding the Right Trade Show?

Trade Show Help — Thu, 23 Oct 2008 13:48:29 +0000

I’m having a hard time finding trade shows that are a good fit for us. Every time we go to a show that we think will be good for us nothing comes out of it. What are we doing wrong? I mean we follow up and we try to give things to people (within reason) to drawn them to our booth. Could it just be the type of product we offer?

Michelle from: www.directionalsystems.com

If you could let us know some of the details of your trade show exhibiting experience we can give you some trade show tips.

Pre & Post trade show marketing is a key factor in success of your trade show? What are you using for lead generation & follow up? Have you considered using a online trade show management software to track your leads?

What is your booth size & location on the trade show floor?

Are you exhibiting at shows that your competition is also exhibiting at? Where are you in accordance on the trade show floor to your competitors?

What are some of the trade shows in your industry that you are currently exhibiting at?

After looking through your website, some of these may be options for you:

Sign Expo
Global Shop
Siggraph

Finding out what trade shows your local municipalities and public works departments attend could also be a good avenue of discovering shows that may help get your name and brand out there.

What type of promotional items are you using?

There are several resources to find many trade shows, TSNN, Trade Show Week and The Trade Show Calendar.

Trade Show Management & Marketing

Trade Show Help — Mon, 20 Oct 2008 13:55:05 +0000

As an exhibitor it is your job to provide solutions to prospects, Trade Show Attendee’s come to industry shows looking to improve their performance and their companies performance. Communication is a key element to the trade show management & marketing procedures.

Finding out the prospect’s main reason for attending the trade show and what their lead objective is, you will be a step closer to finding a solution for them. Solutions for Simplification are what most trade show attendee’s are looking for, looking for better performance from their employee’s or their manufacturing process. Finding out up front their main concerns when it comes to their daily operations, will help in the process of finding them a solution that will simplify their daily routines.

Find out about your prospects entire team, seldom is a single trade show attendee solely responsible for the entire project, there are always members that work in the background and collectively they make their decisions. Keep everyone on the same page, a detailed list of each team member’s priorities will help you offer a solution that has balance and will touch on the main goals of each member, not overlooking any of their concerns will show them how your entire product/service offering will impact their process.

Consider your trade show display to be a presentation of your credentials and your professional position in the marketplace. Demonstrate to your prospect how you take into account their specific needs and concerns. Simplifying your prospects daily routines and business concerns should be incorporated into your trade show management & marketing.

Start with developing a relationship your exhibit house, conveying exactly what you want your trade show exhibit display to convey and how you want to be seen in the marketplace. Exhibit designers will help define your trade show space and produce a center of attraction that will allow your company to be seen as a leader and allow you the area to offer and provide simplified solutions.

Network Marketing

Trade Show Help — Wed, 15 Oct 2008 11:43:00 +0000

Do trade show organizers typically have any interest in improving the experience of visitors outside of their visiting booths? Do organizers get involved in training sessions related to Network Marketing, for example, or workshops or is that only a part of a conference that might be connected to the trade show?

I have a transformational one-hour workshop I deliver that helps people learn how to love networking. Considering trades shows are HUGE opportunity to meet people, they are also a very unstructured environment and many people would get more for their money if they could attend a quick session to grow those skills on the spot to use that day.

Would this type of benefit be of interest at trade shows or does it mostly fit for conferences?

Thanks for the invitation to your site and for your enthusiasm.

Gail Sussman Miller

http://www.howtolovenetworking.com

Property Management & Trade Shows

Trade Show Help — Wed, 08 Oct 2008 19:35:34 +0000

Is property management and trade show services the same thing? What are the details of property management when it comes to trade shows?

Luke

Property Management for Trade Shows encompasses the entire exhibiting program and experience. Making sure that the logistics and the details for your trade show are taken care of and coordinated carefully. Many exhibitors find themselves overwhelmed when it comes to not only planning and focusing on trade show marketing, but coordinating the entire process.

There are several online systems that can help you with your trade show property management - ExhibitForce and Exhibit Track are two that are popular systems with Trade Show Managers and Coordinators. These programs assist you with the details of your trade show, giving you a centralized location for all your documentation, show books, show forms, trade show exhibit & display inventory, documentation for budgeting.

Trade Show Property Management software gives you instant access to your exhibit properites so that you can easily plan your trade show strategy with the identification of show selection, marketing & branding, prioritizing your leads after the show. Detailed information for ROI presentations, booth staff and sales staff scheduling so that you can utilize your entire team flawlessly with detailed schedules and rotations.

Trade Show Property Management helps cover the bases of details that are necessary for a succesful trade show, from, storage, A/V Equipment, staff attire, carpet rental, catering, cleaning, computer rental, electrical, lead retrieval rental and even internet access. All of the details are at your finger tips before, during and after your trade show.

Marketing Brand Names with Trade Shows

Trade Show Help — Fri, 03 Oct 2008 15:02:52 +0000

We are beginning preparation for our annual trade show marketing strategies and I would like to know some tips on defining our Brand Name within our trade show display.

Signed - Dawn

Dawn,

Marketing your Brand Name within your trade show display will create a presence for you on the trade show floor and you should always keep your target audience in mind. Make sure that your organization’s name is presented and located at the highest point within your trade show display.

Trade show graphics should be easy to read and send a simple message.

If you are using a trade show theme keep it consistent within your entire marketing strategy.

If you are going to have a key product or service, display it within your graphics prominently

Make sure any tables that are in your trade show display are the appropriate height and right for any planned activities.

Position any video screens that display your brand name so that they are easily viewed.

Ample storage space within your trade show display will eliminate clutter and allow your visitors to easily navigate your trade show display.

When you are defining your marketing brand name, make sure the colors you choose are pleasing to the eye, yet draw the attention to your exhibit display.

Remember 10-20 feet away…

….anything that is not visible and clear from that distance can be overlooked, no matter what products or services you are marketing, always make sure that your message is legible. Long drawn out marketing messages have a tendancy to loose people’s attention.

Questions for Trade Show Coordinators

Trade Show Help — Mon, 29 Sep 2008 14:21:17 +0000

What are some basic questions to ask as a Trade Show Coordinator when you are trying to decide if you want to exhibit at specific trade shows?

Finding out as much information on the upcoming trade show and asking a lot of questions can lead to trade show success.

Getting valid information from the trade show organizers regarding who will be attending the trade show is a very good idea. This information can give you an idea of who your trade show audience will be. Including their job titles, their function within the organization as well as the industries they represent.

Always find out about trade show security - it is not surprising that competitors can send in spies and any valuables that are in your trade show booth may be at risk. Find out if the trade show floor is patrolled by night security. Look into locked storage for anything that will be left in your trade show booth overnight.

Check the lay of the land and find out who will be exhibiting next to you, there is nothing worse than putting the time & effort into exhibit design and finding out once the show opens that your trade show booth is hidden behind several larger booths.

Speaking opportunities at Trade Shows are a great way to get your knowledge out there, but do not power sell your product, you want to advice your audience and peak their interest in your knowledgeable solutions. In hopes they will want to stop by your trade show booth and start a conversation.