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Exhibiting With Banner Stands In Miami? What Accessories Do You Need?

August 19th, 2013 · No Comments

banner-stands-in-miamiOne of the best things about banner stands in Miami is that you can create a one of a kind display with just your banners or you can use them to add excitement and visual interest in a larger space. However, although banner stands in Miami can be an exhibit all on their own, that doesn’t mean that you shouldn’t have some accessories to enhance your visitors’ experience.

 

Accessories For Banner Stands In Miami: Carrying Case

 

This first accessory isn’t really for your attendees — it’s for you! A carrying case is a necessity for your banner stands in Miami. The carrying case will make it easy to carry the display, but it will also provide a safe place to put it when you’re not using the stand. Without a carrying case, your display could become easily damaged in between trade shows.

 

Additionally, some banner stands in Miami have a carrying case that actually doubles as a workstation. The case for the Arrive® exhibit will fit all of the elements for your display and then the case easily turns into a branded workstation. This ensures that you don’t need to worry about losing a case or putting it in storage at the event and this way you don’t need to wait for the event staff to deliver your cases to start dismantling your event. It can make the entire process — from start to finish — easier.

 

Accessories For Banner Stands In Miami: Lighting

 

Your event venue will probably be well-lit, however the lights may be at least 20 feet up, which means your exhibit could look drab and dull, even if the colors are fresh and vibrant. Instead, look for lighting systems for your banner stands in Miami. You can choose lighting that lights from the back, or the top or even from the base of the exhibit.

 

Look for LED lights over CFLs or incandescent bulbs. These lights can be traditional bright white, but if you’re looking for a pop of color, many different colors are also available. If you’re planning on using trade show lighting, it’s important to remember that you’ll need to arrange for electricity. Some venues may prohibit exhibitors from installing their own lighting systems. While this can seem like a pain, having an electrician inspect your lights beforehand can help ensure there aren’t any electrical problems.

 

Accessories For Banner Stands In Miami: Additional Banners

 

One last thing your banner stands in Miami can use are additional banners. Many banner stands in Miami have graphics that can be changed out in just a few minutes, which means you’ll be able to change your marketing message quickly and easily. It’s also less expensive to have a new banner designed than purchasing an entire unit.

 

A carrying case, lighting systems and additional banners are just a few things that many companies choose to use to supplement their . If you’re thinking about creating a display out of banner stands in Miami, call Skyline South Florida & The Caribbean. Our designers will be able to help you create an exhibit that you can be proud to show off.

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Exhibiting With Table Top Displays In New Jersey? What To Ask Your Customers

August 19th, 2013 · No Comments

trade-show-displays-new-jerseyWhen you’re exhibiting with table top displays in New Jersey, there are a lot of things that you need to consider. From setting up your exhibit, to ordering promotional giveaways, to making the travel arrangements, the tasks seem endless. One thing that many companies forget about in all the hustle and bustle is actually meeting and speaking with customers at their exhibits! Asking open-ended questions and learning about your customers’ needs is the most important part of any event. If you’re not sure how to start a conversation or what you should be asking your customers, here are a few things to get you started.

 

Questions To Ask At Your Table Top Displays In New Jersey: What Interests You About Our Booth?

 

Your booth attracted attention for a reason, so ask your customers directly why they wanted to stop by! The answers may vary greatly, but you’ll likely be able to gather some valuable information into what your customers are looking for and how you can help attract even more people to your exhibit.

 

You may find that customers have a direct need for your services, but it’s also possible that you find out that there’s something about your table top displays in New Jersey that draws people in. Once you know about what attracts customers to your exhibit space, you can capitalize on this and garner even more attention.

 

Questions To Ask At Your Table Top Displays In New Jersey: What Is It About Our Company That You’re Interested In?

 

While you hope that your table top displays in New Jersey attracted attention, some potential customers may seek our your business because they’ve heard of your company. You’ll be able to determine whether your current advertising campaigns are working when you ask how people learned about your business.

 

Questions To Ask At Your Table Top Displays In New Jersey: How Can I Contact You After The Show?

 

Afterwards, it’s vital that you know how to contact your leads — especially if they were particularly hot ones. If you don’t ask for contact information, you may never get it. Ask for a business card and don’t be afraid to jot a few notes down on the back of the card so that you can remember your conversation with each attendee. You may speak with hundreds of people in front of your table top displays in New Jersey and having a few notes can help ensure that you remember each one.

 

What NOT To Ask

 

There are a lot of things that you shouldn’t ask. These include boring, closed questions that don’t offer any actual intelligence on your customers. Things like ‘Are you enjoying the show?’ and ‘Have you heard of our company?’ are closed questions that won’t actually tell you anything about your customers. Also, while it’s okay to ask your visitors what other service providers they use, take care not to speak negatively about your competition. It will make you seem petty and no one wants to work with a company that focuses on what their competition can’t do, rather than what they can do themselves.

 

Talking to customers in front of your table top displays in New Jersey isn’t enough — you want to be able to ask probing, open-ended questions so that you can learn as much as possible about each potential customer. Use these tips and you may be surprised at how much your sales can increase.

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Don’t Sit There Alone! Use A Promotion To Encourage Visitors At Your San Antonio Trade Show Booths

August 19th, 2013 · No Comments

trade-show-booth-san-antonioTaking your San Antonio trade show booths to an event is just one part of a successful event. You could have the best looking exhibit in the venue, but if you can’t encourage people to visit your San Antonio trade show booths, you might as well have just stayed home. Instead of having your employees sitting around your display, staring at each other, consider using one of these simple sales promotions to get people flocking to your San Antonio trade show booths.

 

Getting People To Visit Your San Antonio Trade Show Booths: A BOGO Promotion

 

If the term BOGO confuses you, don’t worry — it’s easy enough to explain! This is simply a ‘buy one, get one’ promotion. Depending on your business, your BOGO promotion could be ‘buy one, get one free,’ however, if you don’t want to give away your products or services, you could make the promotion ‘buy one, get one half off.’ No matter which you choose, the customers who visit your San Antonio trade show booths will know that they’re getting a great deal.

 

Getting People To Visit Your San Antonio Trade Show Booths: A Killer Giveaway

 

Giveaways are almost always synonymous with trade show exhibits, which means if you want to attract attention to your San Antonio trade show booths, you need a great one. Office supplies, such as pens, Post-its and USB drives will be everywhere in the venue so choose something else if you want to stand out. Choose something that has a practical use, like a stainless steel water bottle or travel coffee mug and you’ll see visitors flocking to your San Antonio trade show booths.

 

However, some businesses just aren’t in the financial position to give away hundreds or thousands of high value items. If this is the case for your company, you can still make an impact with your giveaway. Forgo the promotional items for everyone and instead have a drawing for one, high dollar item. If you choose an electronic giveaway like an e-reader or a computer tablet, you’ll spend just a fraction of what giveaways would cost, but still attract attention to your San Antonio trade show booths.

 

Getting People To Visit Your San Antonio Trade Show Booths: Free Gift With Purchase

 

It’s not a bad idea to have special, higher value promotional items available to give to anyone who makes a purchase at your San Antonio trade show booths. To maximize your advertising, consider giving buyers a free canvas tote bag emblazoned with your company’s logo. It creates instant buzz and visitors will know that in order to receive the tote bag, they need to buy before supplies run out.

 

Make Your Promotions Valid For A Limited Time

 

If you are really interested in increasing sales (and who isn’t?), make your promotions only valid for a limited time. This will encourage shoppers to make a decision right then and there and you could leave the venue with hundreds or thousands of dollars in revenue.

 

Realize that some people who visit your San Antonio trade show booths won’t have buying power within their organization. To encourage a sale at a later date or to help foster a positive relationship, provide them with a voucher for whatever promotion you’re running. Just make sure to put an expiration date on them to encourage a final decision within a week or two.

 

These are just a few suggestions from the pros at Xtreme Xhibits to bring people in to your San Antonio trade show booths. Before you attend your next event, see if your staff can come up with any other ideas to create positive buzz and attract attention.

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The Basics Of Banner Stands In New York

August 19th, 2013 · No Comments

banner-stands-new-yorkBanner stands in New York are incredibly versatile, but if you want to take full advantage of everything these exhibits offer, it’s important to understand them! Before you shop for banner stands in New York for your company, learn about the different types, how they can be used and even unique uses for these versatile exhibits.

 

Understanding The Differences Between Banner Stands In New York

 

There are a few different types of banner stands in New York so before you buy one, you should take the time to understand what makes these exhibits different. The first decision you should make is whether you want the banner to be retractable or non-retractable. Retractable banner stands in New York will have a sturdy base and a graphic panel that stretches over a support pole. The graphic is housed in the bottom of these banner stands in New York, which helps protect them when not in use. A non-retractable stand has a graphic that’s housed separately. When using non-retractable banner stands in New York, you need to be sure to pack up the graphic panel safely so it’s not damaged when it’s not installed.

 

The next decision you should make is to decide whether you want curved or linear banner stands at New York events. Some types, such as the Exalt®, from Skyline New York, can convert from a curved banner stand to a linear one, which makes it an ideal solution for companies that need to change their exhibit space.

 

Other options include banner stands in New York with double-sided graphic panels and a shapes collection that uses a cut-out graphic layered over a regular panel.

 

How Can You Use A Banner Stand?

 

Banner stands in New York can be used as a background of a larger exhibit, especially if you’re attending a large-scale event. However, if you only have a very small exhibit space, it’s also possible to use them as stand alone exhibits because they have a very small footprint.

 

Where Can You Use Banner Stands In New York?

 

Although many companies choose to use banner stands in New York at a traditional trade show, trade shows aren’t the only places where these exhibits can make a big impact. Whether your company is a retail store, a bank or a traditional office, it’s possible to use banner stands in New York as a static marketing displays in your lobby or shop. Additionally, banner stands in New York are ideal for events like job fairs when you want to make an impact, but don’t want to set up your entire trade show display.

 

Banner stands in New York are some of the most versatile exhibits a company can buy. Before you choose one, however, make sure you understand the differences in the various models, as well as how and where they can be used. Understanding what you need before you buy can help ensure that you’ll be happy with your purchase for many years to come.

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Trade Show Installation In Chicago: What to Look For When Planning Your Booth

August 19th, 2013 · No Comments

trade-show-installation-chicagoWhen planning out your display and trade show setup in Chicago, there are a number of things you need to look for. While it might be tempting to go with the lowest-cost provider of your booth or service, it’s important that you ask a number of questions to make sure you don’t end up with any unpleasant surprises when it’s time for your trade show installation in Chicago to actually take place.

 

1. The Most Important Tip: Talk To Prior Clients

 

References are absolutely critical when you’re trying to find the best setup services for your trade show booth. Specifically, you want to find out things like, when you schedule trade show installation in Chicago, will your labor team arrive on time? And when you say on time, does that cover both the installation and the dismantling of the trade show booth? The last thing you need is to incur extra charges because of a late dismantle after the event has ended!

 

2. Is The Trade Show Installation Team Skilled And Professional?

 

You also want to be sure that the team actually performing the labor is qualified and skilled at installation (and dismantling). Do they bring all of the necessary tools and get right to work? Very importantly, when they’re handling your trade show installation in Chicago, do they take proper precautions to protect the integrity of the trade show display? Make sure that your installers appear to care for the trade show booth as if it were their own prized possession. This ensures your booth will be looking its best and solidly assembled for a trouble-free trade show experience. The professionals at Tradetec Skyline always handle exhibits with particular care and take pride in a job well done.

 

3. How Do They Interact With Other Professionals?

 

Watch how the workers handle your trade show installation. Chicago area professionals know they have to work together on your project as well as other companies’ trade show booths down the road. This means that everyone involved in the installation (and dismantling process) needs to interact like professionals with others. Do they act respectfully toward the other specialists involved in the process? Or do they speak in a rude and disrespectful way to or about the other professionals they work with?

 

4. How Do They Leave Your Booth After Installation?

 

When your setup is complete, do they tidy up their work area and make sure that your booth is ready to go? Do they pay attention to the little details of installation such as making sure there aren’t any scraps left around or smudges from dirty hands? Some installers might treat such details as a “not my problem” kind of thing. You’ll want to know if the laborers completing your trade show installation in Chicago leave your booth looking clean, detailed, and ready to go for your event. Of course, the Tradetec Skyline team pays attention to these details.

5. Do They Adhere to All Local Labor And Insurance Requirements?

 

It’s hard to believe, but there are companies who don’t follow the laws and requirements when it comes to things like being licensed and insured, not to mention labor law adherence. When planning your setup, don’t leave this to chance – you don’t want to end up liable for any mishaps or unintentional violations of labor laws.

 

By following these simple tips when choosing your installers, you can plan your event with confidence, knowing that your trade show installation in Chicago will run smoothly without unanticipated delays or expenses.

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Stellar Event Marketing Companies In Chicago Are Easy To Find With These Tips In Mind

March 11th, 2013 · No Comments

If you’ve attended or been a part of a trade show or convention in the past, you’re no doubt aware of the importance of a variety of critical elements to your company’s success. Having an informative and interesting exhibit is only part of the battle. You also need to stay within a reasonable budget, manage the logistics effectively from setup to breakdown, and handle any hand-outs or incentive gifts appropriately. In order to ensure that your business maximizes the positive results of participating in these events, you have to choose and work with event marketing companies in Chicago that have the talent, experience and drive to help you succeed. But how do you determine which event marketing companies in Chicago can give you what you need?

 

What Are The Signs Of Successful Event Marketing Companies In Chicago?

As in any major city, you’ll quickly find that there are many event marketing companies in Chicago ready to work with you, but not all of them will have the skills necessary to help you create an unforgettable presence at industry events. Experience is extremely important, but you also need to consider whether they can capture your vision and voice and whether their creativity is a match for your business. There are four crucial elements to consider before you commit to any of the event marketing companies in Chicago that you speak with:

 

Longevity In The Industry

Sure, there are start-up event marketing companies in Chicago with incredible talent, but these firms can be here today and gone six months from now. They may still be “testing their legs” in the marketplace and aren’t yet established with suppliers, vendors or other needed business collaborators. They may not have found their artistic stride yet. Do you really want to be a “test” of what they can do? Working with a recognized company will give you some security, as they will already be established with the essential vendors and suppliers. TradeTec has been in the business of crafting unique trade show displays for years.

 

Recognition From Their Peers

While brand name recognition is important and desirable, the most important recognition should be from their industry peers. Award-winning event marketing companies in Chicago will proudly display their awards and credentials so that potential customers will know about their successes.

 

Innovative Ideas

Attendees at conventions and trade shows are jaded these days. They’ve seen hundreds of not thousands of exhibits. It takes a lot to surprise them and even more to engage their interest. Seasoned event marketing companies in Chicago have to be innovators with cutting-edge designs and fresh perspectives that can draw crowds while conveying relevant information. Above all, they have to create a presentation that’s not only exciting, but that successfully conveys a message that proves your company’s value and relevance. Browse TradeTec’s online portfolio for examples of past projects that rocked their venues.

 

Pricing For Every Budget

No matter how exciting or relevant the marketing tools are, if you can’t afford them they won’t do you any good. That’s why it’s critical to work with event marketing companies in Chicago that have a variety of pricing structures that give you plenty of bang for your buck.  Qualified event marketing companies in Chicago will be able to show you a variety of marketing elements from trade show booths to signage that fit into a variety of pricing packages as well as rental options.

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How to Properly Distribute Promotional Products at a Trade Show

July 14th, 2010 · 5 Comments

No Freebies For You!

Promotional products help you advertise your business, but you can’t expect to get satisfactory results from personalizing random items and simply setting them on your trade show exhibit. Whether you want to believe it or not, there are proper ways and improper ways to distribute your trade show promo items and your marketing efforts will suffer if you go about things the wrong way. You still have to work for attendees’ attention if you use promotional items, and it’s best to tailor your giveaways toward each specific audience. Always come up with a plan that will attract potential customers to your booth and then engage them in conversation before handing them one of your promotional products!

How do you maximize the effectiveness of your company’s promotional products at trade shows? First of all—before you even consider ordering any merchandise with your logo on it—conduct thorough research on the trade show you’re planning to attend. What is the primary audience of that particular trade show? What products do you think would interest that audience? Attendees at an antique car show will probably prefer a muscle cars calendar or a snazzy keychain over a pedometer, just like participants of a travel or tourism trade show will probably be more interested in luggage tags than they will be in a mouse pad. Educate yourself about your target audience before you spend the money on personalized products that could end up being a massive flop! Also, you should give people a reason (besides the appeal of “free stuff”) to want what you’re giving them; offer an exclusive discount or coupon along with your promotional products and double the chances that you’ll hear from those attendees after the show.

It’s also wise to come up with a way to gain attendees’ contact information instead of counting on them to call you on their own. To accomplish this, organize a drawing and offer bigger-ticket promotional products (like electronics, gift cards, or watches) as prizes in addition to your less expensive giveaway items. Require attendees to enter the drawing by writing their names, phone numbers, and/or email addresses on a slip of paper, and then you’ll have the means to contact them about doing business with your company after the show is over. Or, instead of the drawing, you can start an email newsletter with special offers and encourage attendees to sign up on the list to qualify for them.

Second of all—after you’ve successfully analyzed the expected attendees and their interests—figure out how you’ll draw prospective customers to your booth by using your promotional products. As previously mentioned, it’s not a good idea to just spread your items on a table and watch attendees from a distance as they come up and take them. Don’t stand back and wait for people to come to you! The key chains or t-shirts you’re giving away might be the best that money can buy, but you have to interact with people if you want them to remember you; otherwise, they’ll get your promo item home and forget all about who you are and what you do (if they even knew that in the first place). Try this: stand front-and-center in your booth, make eye contact with passersby, greet them, briefly tell them how you can help them, and THEN hand them one of the items you personalized. That way, attendees will walk away with a positive impression and they’ll remember that impression every time they use the giveaway item you distributed! Also, this strategy makes it more difficult for freebie-hoarding attendees to snatch up all of your merchandise before you can actually use it to promote yourself to interested clients.

Third of all—and very importantly—don’t think your work is done once you’ve analyzed, customized, and socialized your way through a successful trade show. What does that mean? It means that you need to follow up! If you managed to collect a hefty stack of potential customer names and phone numbers or email addresses, then use them to express your gratitude. A brief “thank you” phone call or email a week or two after the trade show will reinforce your company’s image, remind people that you’re committed to assisting them with their needs, and make that colorful stress ball or tote bag you gave them THAT much more effective.

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Controlling Your Exhibiting Costs

April 20th, 2010 · No Comments

 By Lisa Plummer — Tradeshow Week,03/29/2010

The recently formed Exhibit Industry Council released the first section of what its leaders say will be a complete Best Practices Guide on the sidelines of Exhibitor, held May 14-18 at the Mandalay Bay Resort & Casino in Las Vegas.

The document, titled “Full Disclosure and Control of Exhibitor Costs: Best Practice Guide,” according to Jim Wurm, EIC spokesman and executive director of the Exhibitor Appointed Contractor Assn., should create new exhibition industry standards that include cost transparency and controls, while increasing exhibitor value and promoting improved customer service at tradeshows.

“This is a … guide on how every tradeshow industry stakeholder shares in the responsibility to control exhibitor’s tradeshow costs,” Wurm said.

The Exhibit Industry Council is a coalition of exhibitor-focused associations formed last fall to address issues of interest to tradeshow exhibitors. Its founding member associations are the Healthcare Convention & Exhibitors Assn., Trade Show Exhibitors Assn., Corporate Event Marketing Assn., Exhibit Designers & Producers Assn. and EACA.

Speaking on behalf of the associations during Exhibitor, Wurm said exhibitors are frustrated with inconsistent and rising costs and want change. The EIC intends for the Best Practices Guide to be its blueprint to transform what Wurm called an outdated business model not supportive enough of exhibitor success.

“These are recommendations,” Wurm said. “We’re not a legislative body, we can’t force anybody to do anything, but we are encouraging everybody to work together to make the environment more effective for the exhibitor.”

Topics addressed in the document include bundling, material handling surcharges, undisclosed discounts between general service contractors and organizers, forced shipments, exclusives and general service contractor conduct, along with suggested best practices for each issue.

The alliance and best practices document is in response to long-standing frustrations that appear to have reached a fever pitch during the recent economic downturn, Wurm said.

“The economic downturn has exposed a number of business practices that have been in our industry for years, even decades,” he added.

According to Wurm, EIC will make the guide available to the industry and promote it through its Website, exhibitor advocacy committees, webinars and presentations at industry events. He said the next step will be to invite the collaboration of other industry interests, including show organizers, facilities, general service contractors and unions.

Out on the Exhibitor showfloor, many participants of the show that focuses on tradeshow exhibiting were enthusiastic about the group’s suggestions.

Jamia Harris, director of U.S. operations of Opus 3 Creative, said she especially hoped rising labor and drayage rates would be addressed.

“When you quote labor rates in Chicago that are double Las Vegas, that are double Orlando, that’s crazy,” Harris said. “There needs to be some sort of consideration of exhibitors and attendees because, ultimately, the price gets passed down from exhibitor to customer to attendee.”

John Driscoll, president of Showcraft, said the tradeshow business model that was set up 30 or 40 years ago is outdated and no longer works for the overall good of the industry.

“I think we’re going to be in a phase probably for the next year where there’s going to be a challenging and a questioning of best practices to evolve a model that is more conducive to global competition,” Driscoll said. “Getting everybody in the same room and locking the door is probably the best thing until we come up with some answers.”

Wurm warned that if costs continue to rise unchecked, exhibiting companies will abandon more shows, events will become less compelling and attendees will stop coming, creating what he described as a “death spiral.”

“We need to find ways to improve the process for exhibitors so they feel like a welcome part of the community and get the kind of service that’s commensurate with the investment they made,” he added. “When we work together to make sure our exhibitors succeed, we all win.”

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