TradeShowHelp.Org

I keep hearing that trade show marketing is declining due to the recession.  Should companies continue to exhibit as often? What is the best way to determine if trade show should continue to be part of your marketing strategies during tough times?
Mark
This is a point that is being talked about in board rooms all the [...]

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I’m having a hard time finding trade shows that are a good fit for us. Every time we go to a show that we think will be good for us nothing comes out of it. What are we doing wrong? I mean we follow up and we try to give things to people (within reason) [...]

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We are beginning preparation for our annual trade show marketing strategies and I would like to know some tips on defining our Brand Name within our trade show display.
Signed – Dawn
Dawn,
Marketing your Brand Name within your trade show display will create a presence for you on the trade show floor and you should always keep [...]

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Many exhibitors start the process of trade show planning & marketing strategies before they have even closed the exhibit hall doors, many do not.  If you find yourself in the category of the latter, here are some timely tips for your upcoming trade shows and events.
Start at least four months before your upcoming trade show, [...]

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