Saving Thy Feet
Are you trying to save money and willing to accept the normal trade show floor padding? Do you realize that standing on a hard surface can drain the life out of your sales staff?
Season veterans understand that extra padding under the carpeting can keep the sales staff fresh and invigorated. Have you ever gone to a vendor’s booth that has large display area and the first thing you notice when you step in to their booth is how much padding they have under their carpeting? They know they can keep their sales staff fresh by spending a little extra on floor padding.
Keep in mind most trade show floors are nothing more than concrete. The long trade show hours can wear down the best sales staff with leg fatigue, sore feet and back muscles, and drains the energy out of your sales staff. So if you can afford it, make sure you get extra padding.
What if your budget can not afford the extra cost?
Let’s look at the layout of your booth space. If you have a typical 10 x 10 booth you are going to have a display area along with a “standing area”. The “standing area” is typically at the front, left or right side of the booth. Most exhibitors will place a podium or pedestal and conduct business from that location. Many times they will have a staff member passing out information or trade show gave-a-ways from that location. Since this is not a heavy traffic area you can provide that individual with an ergonomic mat. These are vinyl or rubber industrial floor mats specifically designed to reduce standing stress. These ergonomic mats are for factory workers doing eight hour shifts, standing at one station. You can purchase them in 24” x 36” or 36” x 60” lengths. Some manufactures will cut the mats to your specifications. Unlike a store bought mat that you would use in your kitchen, the ergonomic mats are washable, ½ inch to 7/8 thick foam base and have beveled edges to reduce accidental tripping. You will find the cost of one of these mats to be a much more cost effective then adding padding to you entire booth. Consider one-third of you booth is covered by displays and will never receive any foot traffic in that area. Paying for additional floor padding in a 10 x 10 booth may not be the best use of your trade show budget. If your booth is larger, then definitely consider upgrading to thicker padding.
As a professional trade show entertainer who stands for a living, I have found that these ergonomic mats are simple to use, clean, and their ability to reduce feet and back stress are well worth the money. They are small and light enough to ship and come in multiple colors. So eliminate the complaints about sore feet and tired back muscles and save your sales staff by providing them with ample cushioning for their feet.
About the Author:
Dale Obrochta is a professional trade show entertainer who uses promotional balloon entertainment to build trade show booth traffic. He is a leading entertainer in the balloon entertainment industry who consistently works trade shows and corporate events. Magical Balloon-dude Dale is balloon entertainment at its best!