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Trade Show Giveaways – Branding making a lasting impression

Trade Show Giveaways – Branding making a lasting impression

Trade shows are one of the best mechanisms for increasing brand recognition to your customers. Unlike any other form of media, trade shows allow companies to pitch their product or service directly to their target audience – both current and new. The cost per lead is relatively low in comparison to other forms of media marketing.  A good giveaway can create a lasting impression long after the show. By branding a trade show giveaway, it ensures delegates will remember your company or slogan after the event.

Branding giveaway items with the company name, website, or slogan are a great way to advertise your company beyond the trade show. For example, if you are handing out t-shirts with your company name and logo on it, someone is bound to wear that shirt in public, resulting in a walking advertisement. Selecting the right trade show giveaway such as promotional toys, tote bags or even apparel can set you apart from your competitor. While most trade show attendees are adults, they are not above finding the most amusing toy on the trade show floor.

A unique trade show giveaway can generate more booth traffic than you may expect. However, having dozens of trade show giveaways, no matter how clever they are, will not sell your products for you. While they enhance booth traffic, it’s up to your sales staff to sell your company. Trade show giveaways are merely a device used to generate an interest and differentiate you from your biggest competition.  Leave the selling to the sales personal, while the creative unique giveaway creates a buzz on the trade show floor.

About the Author:

Dale Obrochta is a professional trade show entertainer who uses promotional balloon entertainment to build trade show booth traffic.  He is a leading entertainer in the balloon entertainment industry who consistently works trade shows and corporate events.  Magical Balloon-dude Dale is balloon entertainment at its best!


4 responses so far ↓

  • 1 Get the most out of your trade show display | Tradetec Skyline // Sep 3, 2008 at 1:32 pm

    […] booth so prospects will have to come in and look around.  If you have your literature and your trade show giveaways to close to the front, they will grab and go, leaving no opportunity to engage in conversation or […]

  • 2 Michael Watson // Feb 8, 2009 at 1:29 pm

    New Products Dept.

    I don’t know if your company looks at and considers new products. If you do,
    I have a new product that I would like to market. This unique new give-away
    product might be something that some of your clients may be interested in
    (especially for moms) . It is called The Corner Enforcer. It was originally
    designed for children’s games and puzzle boxes but has several other uses
    too. It can be seen on E-bay by just typing in The Corner Enforcer.

    Maybe a pizza chain may want to give a pack of 4 Corner Enforcers to mom,
    with their logo on them when they deliver a pizza so mom could repair her
    children’s games and puzzle boxes or maybe as a free gift to mom for having a
    Tupperware party. Might be a good way to get a client’s name in the kid’s play-

    If you are interested send me an email. I will be glad to send you free samples
    for your review.


  • 3 Doug Promotion Products // May 28, 2009 at 5:10 am

    Excellent statement about promotional giveaways, many people would be amazed by the increased success you can have when you give something away, even some thing as simple as a pen. Just make sure you have your branding all over whatever it is you are giving away and you will be sure of success.

  • 4 Kyle Smith - Boost Promotional Products // May 10, 2010 at 4:06 pm

    These days one can only be quite surprised in the number of simple, affordable Trade Show Giveaways there are on the market. These cost effective items, which are normally free or of little cost, provide your recipients with more memorable visual images of your brand name, slogan or business emblem. Considering the length of time one can hold onto these items and where they can be displayed, the advantages of using these types of products over traditional marketing is extremely valuable.

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